Ascential plc (LSE:ASCL) agreed to acquire Intellibrand on December 16, 2020. In a related transaction Ascential plc agreed to acquire Hangzhou Duozhun Data Technology Co. Ltd on December 16, 2020. Total consideration payable, in the event that very stretching targets are reached, is capped at £9.1 million. The consideration includes; initial cash consideration of £3.5 million plus estimated earnout payments payable over three years resulting in an estimated total consideration (including the initial consideration) of between £5.9 million and £7.9 million. 30% of the earn-out is contingent on the ongoing employment of the founders and therefore recognised in the income statement over the life of the earn-out. The transaction is expected to complete in Q1 2021. Ascential plc (LSE:ASCL) completed the acquisition of Intellibrand on January 15, 2021.