Appetise (Holdings) Ltd. has announced the appointment of a former CEO of eBay Australia, Simon Smith, as the company's Chairman, and Keith Edelman, a former Managing Director of Arsenal Holdings Plc, as a Non-Executive Director. Keith Edelman has over thirty years' experience in the consumer-facing industries and a number of household names on his CV including directorships of Eurotunnel, Glenmorangie, Safestore, Storehouse/Mothercare, Revolution Bars, and Supergroup.