APEX Global Brands announced the launch of Everyday California® at Tiendas Chedraui. The Everyday California® brand embraces the choice to live life to the fullest. From California’s sandy shores to its snowcapped mountains, Everyday California® offers cool casual pieces to outfit every adventure. Everyday California’s ‘beach life’ inspired collection is now available at Chedraui stores, and beginning this Fall 2019, stores will also carry an expanded assortment of products for men’s, women’s and children’s apparel, accessories and casual footwear. Further brand expansion in stores, including home goods, is planned for Spring 2020.