AgriFORCE Growing Systems Ltd. has appointed Denise Sabet to the key role of Director of Marketing & Communications, Mauro Pennella, President AgriFORCE Brands announced recently. Ms. Sabet will focus on leading the global marketing and communications efforts of AgriFORCE as the Company continues to expand its market reach around the world, driving the Company's integrated model and building the corporate portfolio of brands across multiple verticals. Ms. Sabet brings extensive international experience to this newly created role, having previously been charged with leading and growing a brand consulting company headquartered in Asia and Europe, and bringing it to the North American market.

She has worked with companies across B2B and B2C, including all aspects of strategic branding from visual identities, messaging, positioning, and consumer research, to developing and implementing effective “go to market” strategies. During her career, Ms. Sabet has directed teams and worked directly with companies such as Pepsico, L'Oréal, Unilever, Mondelez, ConAgra, and Reckitt Benkiser, to name a few.