Adventure Box signed Michael Bendtsen as creative director. Joining Adventure Box marks the culmination of a process wherein Michael has provided invaluable insights into the building and nurturing of a creative community around user-generated content. During this process the perfect fit between Michaels experience and the mass market potential of Adventure Box technology resulted in the decision to forge ahead together, with Michael taking charge of the creative vision of Adventure Box. Michael's 25 years of computer game industry experience includes highlights such as creating digital strategies for LEGO, aided the launch of the global success movie creation platform, Movie Star Planet, and founding KOGAMA. The collaboration with KOGAMA will continue in 2021 with the ongoing exchange of game making talent in the creative communities of both companies. Michael will be joining the team as Creative Director on December 21st, 2020. He will be based in Copenhagen.