Adaptive Medias, Inc. provided earnings guidance for the second quarter of 2015. The company's revenues for the second quarter are expected to be between $1 million to $1.1 million, compared to $1.1 million in the second quarter of 2014. The company noted that its business strategy going forward will focus more on supporting the growth of Media Graph, versus its earlier focus on lower-margined ad revenues from its marketplace platform.

This shift in strategy is expected to generate more consistent recurring revenues and growth in the company's gross margins.