CITY OF COMMERCE, Calif., Sept. 8, 2011 /PRNewswire/ -- 99 Cents Only Stores® will celebrate the grand opening of its newest Palm Desert store on Thursday the 15th of September at 8am by selling a Philips® 22" Flat Screen LCD TV - a $230 value - for only 99 cents to the first nine customers in line!

(Logo: http://photos.prnewswire.com/prnh/20110214/LA47195LOGO-a)

The next 99 customers in line on the 15th at the new store may purchase a Scooter - a $29 value - for only 99 cents! The following 99 customers can purchase a Bell South Visual Director Caller ID Box with Call Waiting and Voicemail Sync - a $16 value - for only 99 cents! The next 99 customers can buy a Microsoft Notebook Optical Mouse - a $10 value - for only 99 cents!

The new Palm Desert, California store is located at 34660 Monterey Avenue on the southeast corner of Dinah Shore Drive, one block south of the Interstate 10 Freeway. This will be the fifth 99 Cents Only Stores® in the Coachella Valley low desert area. The new Palm Desert store is 22,000 gross square feet.

Additionally, for the next six days, the new Palm Desert store will continue to offer many extraordinary grand opening specials. On Friday the 16th of September, the first 99 customers can buy an i.Sound iPod® Shuffle Tripod - a $30 value - for 99 cents! On Saturday, September 17th, the first 99 customers can buy Samba Maracas for Wii® - a $20 value - for 99 cents! On Sunday, September 18th, the first 99 customers can purchase a Friends 3-pack DVD Collection - a $12 value - for only 99 cents!

On Monday, September 19th, the first 99 customers can buy a Targus Portable DVD Charger - a $10 value - for only 99 cents! On Tuesday, September 20th, the first 99 customers can buy Hasbro's The Moment of Truth Board Game - a $10 value - for 99 cents! On Wednesday, September 21st, the first 99 customers can purchase The Art of Pirates of the Caribbean coffee table style book - a $50 value - for only 99 cents!

About 99 Cents Only Stores®

Founded in 1982, 99 Cents Only Stores® currently operates 287 extreme value retail stores consisting of 212 stores in California, 35 in Texas, 27 in Arizona, and 13 in Nevada. 99 Cents Only Stores® emphasizes quality name-brand consumables, priced at an excellent value, in convenient, attractively merchandised stores. Over half of the Company's sales come from food and beverages, including produce, dairy, deli and frozen foods, along with organic and gourmet foods. The Company's New York Stock Exchange symbol is NDN.

Media Contact: Ana Gamez at 323-881-1247 or anag@99only.com.

SOURCE 99 Cents Only Stores