Wheels Up, a revolutionary membership-based private aviation company which lowers the upfront investment needed to fly privately, announced today that it will partner with the ultra-exclusive Oakley Learn To Ride snowboarding program at this year's Sundance Film Festival in Park City, Utah. The adrenaline-driven event will allow guests to gear up in the latest Oakley styles before they shred the mountain with the world's top ranked athletes. As the exclusive private aviation partner, Wheels Up will provide flights to select participants and celebrities that are practicing within the program. Wheels Up members can also partake in the Learn to Ride classes and festivities.

Learn To Ride was born as an authentic and innovative program uniting some of the world's best professional athletes with entertainment's biggest celebrities. It was a natural fit with Oakley's extensive heritage in action sports and highly acclaimed entertainment marketing division. Learn To Ride makes once in a lifetime bucket list experiences a reality by transforming pros into teachers and celebrities into students. The organization also works closely with several children's charities to provide these experiences to kids in need when they need it most.

This year's schedule at The Sundance Film Festival - January 16 - 26, 2014, will kick off with Lil Jon's Birthday Party, featuring performances from Leroy Sanchez, Kelley James and Skylar Grey. Before hitting the slopes, guests will also have the chance to sit down at AOL's Digital Lounge and discuss all items Sundance. To learn more about Oakley Learn to Ride, visit http://www.oakley.com/sports/learntoride.

About Wheels Up:

Wheels Up is a revolutionary membership-based private aviation company that minimizes the upfront investment needed to fly privately. Wheels Up offers the only scalable total private aviation solution in the marketplace, from entry level aircraft to the Global 6000, providing members with unprecedented and unequaled accessibility and flexibility. Wheels Up was created and is led by Kenny Dichter, the Founder of Marquis Jet and original innovator of the first 25-hour fractional jet card. Offering a member experience that is both high-tech and high-touch, Wheels Up has developed proprietary cutting-edge booking and rideshare applications, and offers the finest personalized service. With a modest initiation fee and reasonable annual dues, Wheels Up is designed to appeal to individuals and corporations currently flying privately. With an 8,760-hour (referencing the number of hours in a year) culture, Wheels Up membership includes Wheels Down, a corresponding lifestyle and event service engaging members through exclusive offerings around major sporting events, intimate concerts, culinary experiences and opportunities to meet luminaries from the worlds of entertainment, politics and business.

Wheels Up acts as agent for the Wheels Up members, and is not the operator of the program aircraft; FAA licensed and DOT registered air carriers participating in the Wheels Up program operate and exercise full operational control of the program aircraft. Any aircraft owned by Wheels Up will be dry leased to the operating air carrier to facilitate operations by that carrier. For additional information, please visit www.WheelsUp.com.

MEDIA:
Evins Communications, Ltd.
Robert Einhorn, 212-377-3587
Robert.Einhorn@evins.com