NEW YORK, Jan. 23, 2019 /PRNewswire/ -- WeAre8 has created a scalable solution for millions of people to get sponsored directly by brands—a territory previously reserved for celebrities and influencers. With the ambition to drive democratization of brand sponsorships, WeAre8 Founder and CEO Sue Fennessy has asserted that the company's mission is to economically empower the nearly 3 billion people currently on social media, while delivering stronger media ROI to brands.
"The reality today is that social media users are the largest unpaid workforce in human history," states Sue Fennessy. "They are sharing experiences every day on their social media channels — yet most brands haven't had a way to engage them at scale to amplify their messaging. When brands honor people's voice and influence, they transform them into their largest and most powerful media channel."
WeAre8 changes the game by giving brands unprecedented access to people by placing them at the core of the marketing model. Having integrated all the elements for brand safety and performance tracking, the WeAre8 infrastructure enables brands to deliver messages through the consumer's voice—something that paid social advertisements cannot do.
"We've seen brands like Glossier skyrocket to success by elevating and honoring the real people in their community. Through our platform, we are offering the same opportunity to brands in an authentic, brand-safe, and more scalable way," continued Fennessy. "In a world where everything has become so transactional, bombarding people with ads and emails in exchange for conversions does little to establish relationships with customers. The future lies in partnering with millions of people to extend brand reach. When you sponsor people and value their voice, they will do their part to help the brand."
WeAre8 has invested $16 million in building a data/AI engine that enables brands to micro-target, engage, and reward the most relevant audiences, establishing direct opt-in relationships. The company has recently exceeded user growth expectations, doubling its user base every month. As brands continue to join the movement to amplify their digital marketing campaigns, the platform has increased its direct network reach to 170 million people, using leading technology to sponsor them, listen to them, and develop quality brand-consumer relationships.
Individuals can immediately begin to accept targeted brand sponsorships on the WeAre8 app.
About WeAre8:
The WeAre8 platform, fueled by a powerful data/AI engine, provides the infrastructure for brands and individuals to build relationships at scale. Through WeAre8, brands use micro-targeting to identify and sponsor people who collectively become their most powerful media channel. Individuals who accept sponsorships are compensated for sharing or creating high-quality branded content.
To learn more about WeAre8 for brands, visit our brand website.
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SOURCE WeAre8
