Marxent, the leader in virtual reality (VR) and augmented reality (AR) for enterprise retailers and manufacturers, announced today that it will be exhibiting and presenting at the 2016 NAHB International Builders Show (IBS). Attendees at IBS will have an opportunity to experience Marxent’s innovative VisualCommerce™ virtual products platform firsthand through a live demo of an Oculus VR kitchen and bathroom design studio, located in the South Hall – Booth S1259. A finalist in the 2016 Best of IBS Awards, it is the only VR experience for home improvement projects that allows users to customize and configure projects.

Furthermore, on Tuesday, January 19th, from 12-12:45 pm PST, Marxent CEO Beck Besecker and CPG International CMO Julia Fitzgerald will be in the Central Hall – Booth C9327 presenting an exhibitor forum, “The Infinite Showroom: How Augmented Reality is Redefining Home Improvement,” and examining how big-name companies like AZEK Building Products, TimberTech and Lowe’s Home Improvement are using augmented and virtual reality to display products in a buyer's real environment. Additionally, they will discuss the future of marketing building products and selling home improvement projects.

“Imagine carrying 10,000+ product samples — essentially an entire 3D showroom — in your pocket,” said Beck Besecker, CEO and co-founder of Marxent. “No more physical samples or showrooms, no more wasted costs and no more regretful, unsatisfied shoppers. The complete retail experience from sales and marketing to the in-store experience and purchase is revolutionized. That’s what we’ll be discussing in our panel, as well as what we’ll be showcasing on the show floor through our VisualCommerce™ virtual products platform.”

Building product manufacturers and retailers spend millions each year on samples and showroom upgrades, and are always looking for new, innovative solutions to these challenges. Contractors and builders get tired of lugging around inconvenient physical samples that are cumbersome and vast, but still not representative of the full collection. They are also continually faced with the expense of keeping samples and up-to-date sample books on hand. Marxent’s VisualCommerce™ is the only AR/VR platform that makes creating a complete 3D virtual showroom of entire product catalog quick and easy with the ability to launch an AR or VR experience across multiple devices simultaneously.

“As virtual and augmented reality become more mainstream this year, home improvement retailers and manufacturers will realize the benefits of these complex technologies as they relate to their industry,” continued Besecker. “One benefit in particular is in helping to upsell certain products and materials to consumers. Now instead of having to go to a physical showroom and sort through thousands of samples, they can realistically customize and visualize their home improvement projects in real time with user-generated content. The typically drawn-out and hectic process of a remodel or home improvement project is eased, and even improved, for the customer.”

Visit booth S1259 in the South Hall at IBS 2016 to experience VisualCommerce™ and see a demo of how it is transforming kitchen and bathroom redesign for Lowe’s customers. If you’re a member of the press and are interested in a briefing at the show with Marxent CEO and co-founder Beck Besecker, or a product demo, please email marxent@marchpr.com. For more information, visit marxent.com.

About Marxent

Marxent is the leader in Virtual and Augmented Reality product visualization for retailers and manufacturers. VisualCommerce™, the virtual products platform, is the only platform designed to manage and publish infinite 3D products, collections and configurations for the creation of immersive VR and AR consumer experiences. VisualCommerce™ works across AR and VR devices including iOS, Android, Oculus Rift, Gear VR, and Google Cardboard. Companies tapping into the power of VisualCommerce™ include Hammacher Schlemmer, Simmons Mattress Company, Novartis and CPG Building Products (AZEK, TimberTech). For more information, please visit www.marxent.com. Engage with Marxent on AR blog and on LinkedIn, YouTube, Facebook and Twitter.