WSI, a division of The Weather Company, has issued their outlook for January through March 2016. Their forecast includes temperatures and precipitation, which have the makings of the strongest El Niño in the last 18 years.

Bare trees and the telling chill in the air means winter is upon us, but does it have to be? Blue Chair Bay Rum (BCB), the premium rum brand owned by singer/songwriter Kenny Chesney, invites its fans to imagine a life of endless summer with their latest initiative, The Petition to End Winter. This campaign features a series of informative videos and a national call to action.

The forecast includes the potential for a significant cold snap in parts of the central and eastern states starting in mid-January through March. After years of similar forecasts, BCB is officially petitioning Mother Nature to remove winter from the calendar.

Be sure to tune-in and follow BCB’s #EndWinter correspondent Happy Summer’s journey to bring about endless summer while collecting signatures for the #EndWinter petition.

Do you believe in the cause? Are you ready to skip the snow and bring back the beaches? You can make a difference with three simple steps. First, pour a tropical cocktail with BCB Rum. Second, visit BCB’s website and sign the petition for a chance to win prizes such as Yeti coolers and third, spread the word on social media using the hashtag #EndWinter. Together we can put an end to Mother Nature’s wrath.

The first Petition to End Winter video launched at 11 a.m., Wednesday, January 20, and new videos will launch every other week, through Wednesday, March 9, on the BCB YouTube page. Viewers are encouraged to visit the website, sign the petition and visit BCB’s Instagram and Facebook pages to see special shorts from correspondent Happy Summers.

About Blue Chair Bay Rum

Blue Chair Bay Rum, which had one of the industry’s most successful launches in the history of wine and spirits, is a collection of premium-blended rums created on the shores of the Caribbean and inspired by multiplatinum singer-songwriter's Kenny Chesney's love of the island lifestyle. Blue Chair Bay Rum is made with exceptional care using natural ingredients. Blue Chair Bay Rum is available in 50ml, 750ml and 1.75L bottles. Blue Chair Bay White Rum 40% ABV, Blue Chair Bay Coconut, Coconut Spiced, Banana and Vanilla Rum, 26.5% ABV. Blue Chair Bay Banana Rum Cream and Coconut Spiced Rum Cream 15% ABV. Please enjoy Blue Chair Bay Rum responsibly. Bottled by Fishbowl Spirits, Rochester, NY.