Increased awareness about sports nutrition products will help promote growth in the Global Sports Nutrition Market, which is expected to grow at a CAGR of 8.10 percent from 2014-2019.
Sports nutrition companies are developing various innovative marketing campaigns to attract consumers and gain ground in the market. These companies are also entering into strategic alliances with well-known fitness centers, celebrity athletes and bodybuilders to endorse their products.
“Vendors get into strategic alliances to boost the perceived benefits of their products, thus influencing the purchasing decisions of consumers,” says Faisal Ghaus, Vice President of TechNavio.
The latest report by TechNavio emphasizes private label sports nutrition product brands that are becoming prominent in the global market. These products are priced lower than branded sports nutrition products because of the operational efficiency of private label manufacturers.
Additionally, the trend towards online shopping among consumers has led to an increase in online sales for private sports nutrition brands, like General Nutrition Centers, which is a leading global online retailer in sports nutrition.
“The use of sports nutrition products among the non-traditional consumers and those who are conscious about their health is leading to a demand for newer, innovative products,” says Ghaus.
TechNavio currently has more than 3000 market research reports on a huge range of topics, including:
- Sports Nutrition Market in Europe 2014-2018
- Global Medical Nutrition Market 2012-2016
About TechNavio
TechNavio is a leading global technology research and advisory company.
Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
If you are interested in more information, please contact our media team at media@technavio.com.
