TechNavio, a tech-focused research firm, has published a new report on the Global OEM Premium Audio Market, which is expected to grow at a CAGR of 12.91 percent from 2014-2018.

Audio manufacturers consider cars to be one of the most difficult environments in which to achieve pure sound quality. However, ongoing developments in the OEM Premium Audio Market are contributing to an increased usage of audio systems in cars.

According to the latest report from TechNavio, fast-paced developments in emerging economies offer huge growth potential to this market. While mature economies might experience slower growth, South and East Asia regions like India and China are expected to have a healthy market outlook through 2018.

“Globalization has paved a path for the media and entertainment sector, which is likely to become the main reason for the growth of premium audio system manufacturing companies,” says Faisal Ghaus, Vice President of TechNavio.

“With the growing competition and saturation in the global market, many automotive giants have started exploring emerging markets for new growth opportunities.”

Furthermore, the market is expected to witness an increased adoption of premium audio systems for use in mid-range vehicles, especially in key markets like India and China.

TechNavio currently has more than 3000 market research reports on a huge range of topics, including:

  • Global Home Audio Market 2014-2018
  • Global Automotive Audio System Market 2011-2015

About TechNavio

TechNavio is a leading global technology research and advisory company.

Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries.

TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at media@technavio.com.