SRAM LLC a privately held world-wide manufacturer of high-end bicycle components, has selected Stibo Systems' award-winning multidomain master data management (MDM) solution to strengthen eCommerce efficiencies and generate a more optimal customer experience for distributors and end-user customers. Using Stibo Systems, SRAM will create a consistent view of their product offerings, eliminate data redundancies, and create a central repository of marketing text and media assets that are applied to relevant offerings.

Key Points:

  • Founded in 1987, SRAM maintains a number of marquee brands that allow cycling enthusiasts to create the ultimate ride. With annual revenues estimated at roughly $600 million, SRAM provides its customers with a broad range of bicycle parts and equipment designed to help mountain, urban and road riders to refine their bicycle and construct the perfect experience.
  • SRAM will rely on Stibo to develop timely and accurate product information, and establish processes that will let their customers navigate product information with ease including different internal and external customer types such as product managers, factories, suppliers, dealers and cyclists.
  • SRAM will use this data to support its new supplier website and strengthen the supply chain. In the future, SRAM will extend its use of Stibo to fortify customer-oriented eCommerce and simplify their marketing and publishing efforts.

Customer Quote:

"Product Information is critical to SRAM's business and directly impacts the reputation of our brand," said Mike Herr, CFO of SRAM. "Using Stibo Systems' STEP solution, we will create an integrated process for maintaining timely and accurate product information, consistently across all brands and products, resulting in our customers navigating our product information with ease and improving the consumer shopping experience."

Stibo Systems Quote

"SRAM recognized that Stibo possessed the capabilities needed to address their expanding eCommerce needs and support their phenomenal growth," said Todd Callen, Executive Vice President, North America for Stibo Systems. "Purposefully designed to be scalable, to reduce costs and create a more satisfying experience for each customer type, SRAM can easily add multiple brands, languages, and features and provide a user interface that is best in class."

About Stibo Systems

Stibo Systems is the global leader in multidomain Master Data Management (MDM) solutions. Industry leaders rely on Stibo Systems to provide cross-channel consistency by linking product and customer data, suppliers and other organizational assets. This enables businesses to make more effective decisions, improve sales and build shareholder value. During the last 30 years, Stibo Systems has helped hundreds of companies to develop a trusted source of operational information. A privately held subsidiary of the Stibo A/S group, which was originally founded in 1794, Stibo Systems' corporate headquarters is located in Aarhus, Denmark. For more information, visit www.stibosystems.com.

McCoin & Smith Communications Inc.
Chris McCoin or Richard Smith
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris@mccoinsmith.com or rick@mccoinsmith.com
or
Stibo Systems
Terry Stickler
Sr. Director of Marketing
678-797-8499
Terry.Stickler@stibo.com