Research and Markets (http://www.researchandmarkets.com/research/mp5p2p/the_global_need) has announced the addition of the "The Global Need for Mobile Support and Protection Services " report to their offering.

It is expected that global smartphone penetration among mobile phone users will exceed 80% by 2020. As smartphones emerge as the primary device for both content consumption and content creation, the need to protect, support, manage, and optimize the overall mobile experience has become increasingly important to consumers.

In order to address this market reality, leading carriers are moving from simply offering handset insurance to providing comprehensive, integrated mobile support and protection plans that include handset protection, data protection, and premium technical and application support.

This insight report will discuss the critical need for such services in the global mobile and wireless market, and demonstrate the forces driving the expansion of the traditional handset protection (i.e., phone insurance) category to comprehensive mobile support and protection solutions. It will outline the important benefits of mobile support and protection for consumers and carriers throughout the world.

Moreover, the research will highlight how these services can ensure the seamless continuation of mobile subscribers' digital lives in the event of various disruption scenarios, including but not limited to the following:

  • Device damage: Accidental damage to the mobile device hardware
  • Device loss and theft: Loss and theft of mobile devices
  • Technical challenges: Questions related to overall use, hardware and software settings and configurations, and malfunction
  • Data loss: Loss of either user-generated content or third-party data stored on the mobile device
  • Security/privacy threats: Threats related to mobile security and data privacy, such as unauthorized access to device data or location settings

Key Topics Covered:

  1. Introduction and Overview
  2. Background of Handset Protection
  3. Impact of Smartphones
  4. Key Requirements of Mobile Support & Protection
  5. Key Global Trend #1: Growth in Smartphones
  6. Key Global Trend #2: Enhanced Device Capabilities
  7. Key Global Trend #3: Growth in Mobile Data
  8. Key Global Trend #4: Explosion in Mobile Applications
  9. Value of Mobile Support and Protection for Carriers
  10. The Last Word
  11. Appendix: Country Case Studies

For more information visit http://www.researchandmarkets.com/research/mp5p2p/the_global_need