TechNavio has announced the publication of a new market research report on the Household Cleaning Products Market in the US, which is expected to grow at a CAGR of 1.89 percent from 2014-2019.

About the Report

The latest report from TechNavio emphasizes the growing demand for premium products in the US market, despite uncertain economic condition over the past few years. Since convenience, better packaging and aesthetic appeal are all key attributes of premium household cleaning product brands, the demand for such products is expected to experience an upsurge.

“Vendors are trying to increase their profit margins by charging premium prices for these products, which will positively influence growth in this market during the forecast period,” says Faisal Ghaus, Vice President of TechNavio.

The report also indicates that consumers are giving more and more importance to the aesthetics of products, which has spurred many innovations and improvements in product packaging.

“Vendors are trying to bring in advanced and attractive packages that will improve convenience, safety and handling of the products, thus positively impacting the market,” says Ghaus.

Key Information Covered in the Report:

  • Market segmentation, size and forecast through 2019
  • Market Growth Drivers:
    • Shift in Consumer Outlook
    • For a full detailed list, view our report.
  • Market Challenges:
    • Availability of Low Quality and Counterfeit Products
    • For a full detailed list, view our report.
  • Market Trends:
    • Demand for Premium Products
    • For a full detailed list, view our report.
  • Key Vendors:
    • Procter & Gamble Co. (P&G)
    • Reckitt Benckiser Group plc
    • S.C. Johnson & Son Inc.
    • The Clorox Co.
  • Other Prominent Vendors:
    • Bissell
    • Church & Dwight
    • Henkel
    • Kao

TechNavio currently has more than 3000 market research reports on a huge range of topics, including 100+ reports on the cleaning products market:

  • Household Vacuum Cleaner Market in the US 2014-2018
  • Global Household Vacuum Cleaner Market 2014-2018

If you are interested in more information, please contact our media team at media@technavio.com.