WARRENDALE, Pa., Jan. 26, 2012 (GLOBE NEWSWIRE) -- rue21, inc. (the "Company") (Nasdaq:RUE), a leading specialty apparel retailer, has announced the launch of their 14th exclusive fragrance, etc!.

rue21 etc! is the Company's newest fragrance for her and can be found exclusively at rue21 store locations nationwide. The fragrance notes combine glittering fruits and florals, soft woods and sensual musks, all while creating an airy and open scent that radiates energy. rue21 etc! leaves you with an irresistible scent that changes your mood, just like the Company's world of etc! accessories.

Bob Fisch, President and CEO, commented, "We are very pleased to announce the launch of the new fragrance and continuing to build the etc! accessory brand. This fragrance is a great extension to our growing etc! categories of footwear, beauty, jewelry, handbags and more, and will make a great gift for Valentine's Day. We have created the ultimate accessory shop for our girl customer."

This new whimsical fragrance is for the girl and her ever changing mood and style. She is glam and flirty but not too serious … she will lead the pack and set the trends. etc! fragrance is available for $9.99 in a 1.8oz bottle which features no cap and a removable tulle clip and rhinestone collar.

etc! will captivate your audience and sprinkle anyone who dare follow in magical pearl dust.

rue21 will be running "It's Not Just a Bottle, It's a Brand" promotion on Facebook. Over 21 days, one fabulous girl will win a free bottle of the newest etc! fragrance and accessory of the day. Plus, on the 21st day, one glam girl will win the grand prize …a $100 etc! shopping spree. In addition, fans will be able to "chat" about etc! on an exclusive etc! chat room.

About rue21, inc.

rue21 is a leading specialty retailer offering exclusive branded merchandise and the newest trends at a great value. As of January 26, 2012, rue21 operates 755 store locations in 46 states. Learn more at .

rue21 etc!

distribué par

Ce noodl a été diffusé par rue21 Inc. et initialement mise en ligne sur le site http://www.rue21inc.com. La version originale est disponible ici.

Ce noodl a été distribué par noodls dans son format d'origine et sans modification sur 2012-01-26 14:42:12 PM et restera accessible depuis ce lien permanent.

Cette annonce est protégée par les règles du droit d'auteur et toute autre loi applicable, et son propriétaire est seul responsable de sa véracité et de son originalité.