Pandora A/S : Canada to Launch Creative Industries Trade Mission to Europe in May 2020

OTTAWA, January 27, 2020

The Government of Canada is committed to promoting our creative industries and expanding their markets around the world. By advancing business opportunities abroad, these industries will be able to create quality jobs and increase their competitive edge.

With these goals in mind, our government will launch a creative industries trade mission to Europe from May 25 to June 2, 2020.

After successful trade missions to China in April 2018 and Latin America in February 2019, this third mission will focus on Europe as a priority market for Canada's creative industries exports. The mission will be a key initiative to build momentum before Canada's role as the Guest of Honour country at the Frankfurt Book Fair in October 2020. The creative industries delegation will travel to Berlin, Amsterdam, and Stockholm and will work to create new business opportunities in both established and emerging markets.

The mission's goal is to bolster Canada-Europe creative industries trade by encouraging business-to-business networking opportunities, increasing the visibility of Canadian companies established in Europe and strengthening existing networks and partnerships.

For the business delegation, Canadian Heritage is seeking high-potential, export-ready companies as well as organizations from a variety of creative sectors, such as audiovisual, music, performing arts, book publishing and digital media. The mission will allow delegates to build a network of key buyers, collaborators and industry resources, and to better understand the business environments, opportunities and challenges.

This initiative is part of the Creative Export Strategy, a $125-million, five-year investment to promote Canada's creative industries by encouraging the discovery and distribution of their creative content abroad, and helping give Canadian businesses and creative organizations the tools and mechanisms they need to maximize their export potential.

Companies and organizations interested in joining the trade delegation can find more information on our webpage, and are invited to complete the application form and send it to [e-mail] no later than February 5, 2020.