Online Shopping in November 2021

Online Shopping in November 2021

1. Overview

• The online shopping transaction value marked 17.5077 trillion won in November 2021, rising 16.5% from November 2020. The mobile shopping transaction value marked 12.5287 trillion won in November 2021, rising 22.9% from November 2020.
• Compared to October 2021, the online and mobile shopping transaction value grew by 3.5% and 1.9%, respectively.
• The mobile shopping transaction value accounted for 71.6% of the total online shopping transaction value, which went up by 3.8%p from 67.8% in November 2020.
• • Online Shopping Transaction Value >

(100 million won, %, %p)

				2020		2021		Month-on-month	Year-on-year
				Annual		Nov.	Oct.p		Nov.p	Change	(Percent)	Change	(Percent)
											change		change
	◦ Total online shopping	1,594,384		150,314	169,125		175,077	5,952	3.5	24,763	16.5
	transaction	value	(A)
	Mobile shopping	1,082,659		101,910	122,941		125,287	2,346	1.9	23,378	22.9
	transaction	value	(B)
	Share of mobile shopping	67.9		67.8	72.7		71.6	-	-1.1	-	3.8
	transaction value (B/A)

2. Transaction Value by Group of Commodities

• Online Shopping Transaction Value by Group of Commodities
• Compared to November 2020, the online shopping transaction value of 'Cosmetics' declined by 4.4%. Whereas, the online shopping transaction value of 'Food services', 'Food & beverages', and 'Travel arrangement and transportation services' grew by 26.1%, 18.5% and 46.6%, respectively.

• Compared to October 2021, the online shopping transaction value of 'Food services' fell by 8.5%. In the meantime, the online shopping transaction value of 'Computers and computer-related appliances' and 'Motor vehicles, and motor vehicle parts & accessories' increased by 18.4% and 62.2%, respectively.

< Online Shopping Transaction Value by Group of Commodities >

(100 million won, %)

				2020	2021	Month-on-month	Year-on-year
						p	p		Percent		Percent
				Annual	Nov.	Oct.	Nov.	Change	change	Change	change
◦ Total				1,594,384	150,314	169,125	175,077	5,952	3.5	24,763	16.5
- Home	electric	appliances	254,877	25,789	28,942	29,656	714	2.5	3,867	15.0
ㆍComputers and	73,495	6,491	6,732	7,973	1,241	18.4	1,482	22.8
computer-related appliances
ㆍHome	electric	appliances,
electronic and		181,382	19,298	22,210	21,683	-527	-2.4	2,385	12.4
telecommunication equipment
- Books			35,024	2,997	2,934	3,113	180	6.1	116	3.9
ㆍBooks				24,150	1,971	1,843	1,969	126	6.8	-1	-0.1
ㆍOffice appliances and stationery	10,874	1,027	1,091	1,144	53	4.9	117	11.4
- Fashion			455,356	45,754	46,068	48,948	2,880	6.3	3,194	7.0
ㆍClothing			150,154	17,579	17,744	18,457	713	4.0	878	5.0
ㆍFootwear			28,794	2,922	2,588	2,878	290	11.2	-44	-1.5
ㆍLuggage			27,301	2,474	2,861	3,793	932	32.6	1,319	53.3
ㆍFashion and accessories	22,545	1,837	2,069	2,144	75	3.6	307	16.7
ㆍSports and leisure appliances	53,696	5,502	6,385	6,032	-352	-5.5	531	9.6
ㆍCosmetics			124,311	11,345	9,773	10,843	1,070	10.9	-501	-4.4
ㆍGoods for infants and children	48,557	4,095	4,647	4,800	152	3.3	705	17.2
- Food	products	258,925	22,805	26,607	27,262	655	2.5	4,457	19.5
ㆍFood	& beverages	196,794	17,632	20,386	20,897	511	2.5	3,265	18.5
ㆍAgriculture,	livestock and	62,131	5,173	6,221	6,365	144	2.3	1,192	23.0
fishery products
- Household	goods	228,137	20,230	22,741	24,389	1,648	7.2	4,159	20.6
ㆍHousehold	goods	145,052	12,506	14,944	15,375	431	2.9	2,868	22.9
ㆍMotor vehicles,	and motor	21,845	2,177	1,918	3,110	1,193	62.2	933	42.9
vehicle parts &	accessories
ㆍFurniture			49,944	4,538	4,740	4,785	45	0.9	247	5.4
ㆍPet products		11,296	1,008	1,140	1,119	-21	-1.9	110	10.9
- Services			323,629	29,427	39,194	38,972	-222	-0.6	9,544	32.4
ㆍTravel arrangement and	82,347	6,965	9,264	10,208	943	10.2	3,242	46.6
transportation services
ㆍCulture and leisure services	8,926	720	1,422	1,745	323	22.7	1,025	142.5
ㆍE-coupon services	42,662	3,985	4,549	5,103	554	12.2	1,118	28.1
ㆍFood	services		173,336	16,426	22,647	20,719	-1,928	-8.5	4,293	26.1
ㆍMiscellaneous		16,357	1,331	1,311	1,197	-114	-8.7	-134	-10.1
- Others			38,435	3,313	2,641	2,738	97	3.7	-575	-17.4