Research and Markets (http://www.researchandmarkets.com/research/ccqx85/natural_and) has announced the addition of the "Natural and Organic Food Market in the US 2015-2019" report to their offering.

The natural and organic food market in the US to grow at a CAGR of over 14% in 2014.

The consumer demand for organic products has broadened. Natural and organic food stores and cooperatives are not the only vendors, but mainstream mass market stores and retailers like Tesco, Wal-Mart and Costco now provide organic products such as organic tea, cereals, oats and fats, seasonings like ketchup, spices powder and many others.

The US dominates the global organic food market, and Germany and France follow it. US contributes almost 50% to the global market share, primarily because of the increased awareness about healthy lifestyles and healthy food among the US population.

The natural food segment is expected to dominate the natural and organic food market in the US during the forecast period. An increase in the number of private labels, a limited number of government regulations, and rising natural food retail outlets fosters the growth of this market. Amazon entered the organic retail market with more than 100 organic brands ranging from snacks to oils and beans in 2014.

The natural and organic food market in the US was dominated by the mass merchandiser segment in 2014, and it accounted for a market share of approximately 45%-47%. The retail mass merchandisers segment is primarily a mass merchandiser and includes supermarkets, hypermarkets, discount houses, and warehouse clubs.

Leading vendors analyzed in the report

- Amy's Kitchen

- General Mills

- Nature's Path Foods

- Organic Valley

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by type

Part 07: Market segmentation by distribution channel

Part 08: Market drivers

Part 09: Impact of drivers

Part 10: Market challenges

Part 11: Impact of drivers and challenges

Part 12: Market trends

Part 13: Vendor landscape

Part 14: Key vendor analysis

Part 15: Appendix

For more information visit http://www.researchandmarkets.com/research/ccqx85/natural_and