Markstein, a full-service marketing communications agency, is pleased to announce two new additions to its leadership team: Time, Inc. veteran and former group president Greg Schumann joins as vice president and former Chick-fil-A Peach Bowl Director of Integrated Marketing Jessica Lumsden Black joins as director.

Schumann brings more than 20 years of executive experience in publishing, brand marketing, media and sales to Markstein. He will serve as vice president focused on strategic initiatives for the agency and its clients. Black brings more than a decade of experience in sports and tourism marketing to Markstein. She will lead new and existing client relationships in her role as director.

“We are honored to welcome Greg and Jessica to our team,” said Eileen Markstein, managing director at Markstein. “Our agency’s growth and reputation have been driven by the excellence that each member of our team brings to our work and client experiences every day. The addition of Greg and Jessica further distinguishes the high-caliber team that defines this agency.”

Schumann most recently was group president of Time, Inc. Sales & Marketing, where he led seven industry-focused advertising units that delivered accelerated digital revenue growth. Prior to his corporate sales role, Schumann oversaw the Southern Living, Coastal Living and Sunset brands, with each delivering revenue and profit growth during his tenure, highlighted by Southern Living’s record-setting revenue performance surrounding the brand’s 50th anniversary.

“I am thrilled to join the talented, ambitious professionals at Markstein,” said Schumann. “My excitement to serve as a member of this progressive agency’s leadership team is driven by a desire to significantly impact the strategic evolution of this fast-growing company while promoting activities that influence long-term success for its clients.”

Black previously was director of integrated marketing for Peach Bowl, Inc. During her seven-year tenure, she served as the brand manager for the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge and The Dodd Trophy. Before joining the Peach Bowl, Inc. team, Black served as assistant director of communications and marketing for James Madison University. Prior to that position, she was a PR specialist at the Atlanta Convention & Visitors Bureau, supporting Atlanta’s $15 billion hospitality industry and nearly 51 million visitors each year.

“From the first time I met with the team at Markstein, I was blown away by their work, the depth of their talent, their focus on strategy, and – most importantly – their commitment to creating an exceptional experience for both their clients and their team,” said Black. “I am excited to bring my communications, marketing, sports and hospitality industry knowledge to Markstein, and to a growing Birmingham market.”

About Markstein

Markstein is a full-service marketing communications agency whose strategy-first, messaging-centric approach generates impactful results for its clients. We combine meaningful research and strategic thinking with proactive outreach to control messages, shape perceptions and motivate behavior among diverse audiences towards desired outcomes. Markstein was founded in 2003 and serves clients nationwide from its Birmingham, Alabama headquarters. To learn more, visit www.markstein.co.