Lumo BodyTech, a technology company on a mission to give the body a voice, today announced its crowdfunding campaign to produce its second product, a tiny wearable device that tracks activity and critical movement metrics on the world's most sensitive single-sensor biomechanical model, Lumo BodyTechnology.

The new product, Lumo Lift, is an appearance booster and activity tracker that provides real-time feedback on your body position. It's a small piece of jewelry that comes in an assortment of styles and can even be worn invisibly, clasped on an undershirt, collar or bra strap. Lumo Lift tracks your body positions and movements, and when you slouch or close off your body, the sensor provides a gentle vibration to remind you to keep your shoulders back and head lifted.

Deceptively, this tiny device is built on the world's most sensitive, single-sensor algorithmic model for detecting human motion in space, the Lumo BodyTechnology Platform. This technology, the functional equivalent of an operating system for the human body, enables Lumo Lift to detect physical activity like steps and calories, and the wearer's body's position and movements (e.g., driving, walking and running).

But unlike any other device on the market, Lumo Lift can also detect core position, upper body position and other nuances of posture. This enables Lumo Lift to issue real-time feedback throughout the day to prompt wearers to get and stay in a proper, powerful body position. The wearer's decision whether to wear it on their clothing like jewelry or under their clothes, invisibly, has no impact on Lumo Lift's functionality.

"There is a massive and growing population of men and women who invest a great deal of time, money and care into making sure they look and feel their very best every day. These are the people who work out, eat well and take steps to further their personal and professional growth," said Lumo BodyTech Co-Founder and CEO Monisha Perkash. "These big efforts matter, but small changes like pulling your shoulders back, engaging your core and lifting your head can make all the difference in how you present yourself to others. Lumo Lift is the only wearable device that can watch your upper body position and remind you to stand tall and move powerfully throughout the day. Over time this builds both muscle memory and confidence in Lumo Lift wearers."

"Presenting your most attractive and powerful face to the world starts with how you hold your body," said Lumo BodyTech Co-Founder and Chief Medical Officer, psychiatrist Charles Wang, M.D. "But it doesn't end there - how you look and feel depends largely on how you move. One of Lumo Lift's most powerful features is that it issues real-time vibratory or mobile device feedback reminding wearers to stand up, move around or get into the power position. It also tracks activity trends over time, helping users set and achieve their movement goals."

Lumo Lift will be available in the late spring of 2014, and is priced at $59-$79 during the campaign. The Lumo Lift app will be available on iOS, to start. Crowdfunding campaign details and the benefits and features of Lumo Lift can be found here: www.LumoBodyTech.com.

Editorial Contact:
for Lumo BodyTech
Jennifer Lauricella, 925-890-1292
jlauricella@rthnk.co