The "Pay TV Services in India, 2017" report has been added to Research and Markets' offering.

The Pay TV services market in India is undergoing an overhaul with landmark mandates like digitsation, GST and demonetisation having manifold implications on the services. The herculean task of migrating the legacy TV viewers in the country to digital and pay TV subscribers will define the future of the television industry. A social revolution in terms of content consumed, willingness to pay for quality content, rising trend of OTT video viewing and demand for unconventional entertainment is shaping the mindset and outlook of the masses in India. The industry is poised to grow emphatically with proliferation of FTA channels, multi-channel distribution platforms and data analytics monitoring consumer choices and preferences.

The study encompasses the Pay TV services market with an overview of the DTH market, cable TV value chain, IPTV attempts and evolving developments in the industry. It analyses the growth opportunity of total Pay TV subscribers and segmented growth within DTH and cable services in the light of the digitisation mandate. The regulatory framework governing the tariff on carriage fees and channel pricing and packaging structure for operators and its implications on the industry is studied in the report.

Content production, distribution and consumption across genres, languages, regions, socio-economic backgrounds further give insight into the viewership patterns in India. The research forecasts the market with optimistic and conservative scenarios to quantify the market size between 2017 and 2021 and indicate the most lucrative growth opportunities evolving in this period.

Key Questions this Study will Answer

  • What is the growth opportunity for Pay TV services in India?
  • Who are the leading MSOs and DTH operators in the market?
  • What is the revenue and subscription growth opportunity for cable and DTH services respectively?
  • What are the major drivers and restraints for the market?
  • How will the digitization mandate, proposed Goods Services Tax (GST) rules, and pay TV tariff order change the market scenario?
  • What are the Average Revenue Per User (ARPU) levels in India?

Key Topics Covered:

1. Executive Summary

2. Market Overview

3. Drivers And Restraints - Total Pay TV Services Market

4. Forecasts And Trends - Total Pay TV Services Market

5. Market Share And Competitive Analysis - Total Pay TV Services Market

6. Growth Opportunities And Companies To Action

7. Cable TV Services Market

8. Satellite Or DTH (Direct-To-Home) Services

9. IPTV Services Market

10. Regulations And Policies

11. New Developments

12. Technology Trends

13. The Last Word

14. Appendix

15. MSO Company Profiles

16. DTH Company Profiles

Companies Mentioned

  • 7Star
  • Airtel Digital
  • Asianet Cable
  • DD Freedish
  • DEN Networks
  • Digicable
  • DishTV
  • Hathway
  • Ortel
  • Reliance Big TV
  • SITI Cable
  • Sun Direct
  • Tata Sky
  • Videocon

For more information about this report visit https://www.researchandmarkets.com/research/t3lq9q/india_pay_tv?w=4