The "India Bath and Shower Market Outlook, 2022" report has been added to ResearchAndMarkets.com's offering.

A growing number of Indian consumers are showing a preference for premium bathing products; thus, the body wash and shower segment is expected to grow at a CAGR of more than 15% over the next four years.

Nowadays, people not only want hygiene from their bathing products but also want skin care and fragrance. Because of this, companies in the bath and shower market are coming up with new products every now and then.

The trend towards value added multi-benefit products is on rise. Manufacturers who were present in bath bar soap have now started manufacturing body wash and shower gels, so the market is getting more and more competitive. Youngsters are experimenting with new products and are keen to use substitutes for standard bar soaps. Players are promoting these products by celebrity endorsements, promotional activities in various events, and awareness campaigns to make Indians aware of new products and variants.

Bath and shower market in India is dominated by Hindustan Unilever Limited with more than 50% of market share, followed by players such as ITC, Godrej Consumer Products, Wipro Consumer Care, Patanjali Ayurved, Reckitt Benckiser, etc. Colgate-Palmolive, KSDL and Jyothy Laboratories are some of the small players operating in pan India.

Dettol, Lifebuoy, Cinthol, Dove, Patanjali, Santoor, Lux, Liril, Vivel, and Pears are popular brands in the bar soap segment whereas Lux, Cinthol, Palmolive, Pears, Nivea, and Fiama Di Wills are popular for body washes and shower gels.

Due to a rise in disposable incomed, the changing lifestyles of rural and urban populations, and increasing awareness pertaining to hygienic conditions at home, the sales of brands operating in the personal wash industry have increased tremendously in the last five years.

Covered in the Report:

  • Bar Soap
    • Standard Beauty Soap
    • Herbal & Health Soap
    • Deo Soap
    • Baby Soap
  • Body Wash & Shower Gel

Key Topics Covered:

1. Executive Summary

2. Global Bath and Shower Market Outlook

3. India Bath and Shower Market Outlook

4. India Bar Soap Market Outlook

5. India Body Wash & Shower Gel Market Outlook

6. India Economic Snapshot

7. Raw Material Analysis

8. PEST Analysis

9. Policy and Regulatory Landscape

10. Trade Dynamics

11. India Bath and Shower Market Dynamics

12. Market Trends & Developments

13. Competitive Landscape

14. Strategic Recommendations

Companies Mentioned

  • Beiersdorf (India) Private Limited
  • Colgate Palmolive (India) Limited
  • Godrej Consumer Products Limited
  • Hindustan Unilever Limited
  • ITC Limited
  • Karnataka Soaps & Detergents Limited
  • Reckitt Benckiser (India) Private Limited
  • The Himalaya Drug Company
  • Wipro Consumer Care Limited

For more information about this report visit https://www.researchandmarkets.com/research/xkjxfv/india_bath_and?w=4