Research and Markets (http://www.researchandmarkets.com/research/vrmnmh/telco_video) has announced the addition of the "Telco Video Strategies" report to their offering.

This report analyses the TV and video strategies of leading incumbent telecom operators.

Three segments are addressed, starting from the overall video business positioning and its evolution over time for each player, a presentation of actions taken in the connected TV environment in its broad sense (multiscreen, 'TV Everywhere' and OTT video moves), and finally the delivery options selected by operators are presented (telco CDN, hybrid TV solutions, managed and OTT delivery options).

We finally stand in a two-sided market where operators can, on the one hand, provide premium TV exclusivity to address high-income households to promote upselling and cross-selling options and, on the other hand, propose deepening segmentation of video services, with more personalisation, to address lower-income households and the 'new generation.'

Slideshow Contents:

  • Video is increasingly consumed in a personal way
  • Incumbent telcos are integrating vertically with content
  • Develop solutions for non-premium customers
  • The end of walled gardens
  • TV Everywhere?
  • The search for operational flexibility and efficiency
  • In conclusion

Companies Mentioned:

  • Disney
  • EdgeCast
  • Ericsson
  • Expway
  • France Télévision
  • Free
  • Gaumont
  • Goa
  • Netflix
  • Nextel
  • Numericable
  • Oncue
  • Orange
  • Qualcomm
  • Quickplay
  • Samsung
  • SFR
  • Sky (Germany)
  • Sky Italia
  • Sky TV (UK)
  • Sony
  • Warner
  • YouTube

Report Structure:

1. Executive Summary

2. Methodology

3. Market framework

4. Players' TV & video positioning

For more information visit http://www.researchandmarkets.com/research/vrmnmh/telco_video