Quantzig, a leading analytics and advisory firm that delivers customized analytics solutions, has announced the completion of their article on the five best sales and marketing analytics techniques for managers to identify new markets and audience niches.

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Best sales and marketing analytics techniques for managers to identify new markets. (Graphic: Busine ...

Best sales and marketing analytics techniques for managers to identify new markets. (Graphic: Business Wire)

Companies across industries have realized the growing importance of data analytics when it comes to improving sales and marketing effectiveness. However, not many companies have been able to leverage their sales and marketing analytics capabilities and build a positive growth plan for their company. Many factors such as untrained employees and lack of domain expertise can be held responsible for this. As a result, businesses are failing to achieve the desired business impact from their efforts. This has compelled companies to transform their sales and marketing analytics techniques to identify new markets, new audience niches, and areas for future development.

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“Business journals, newspapers, annual reports, product brochures, and marketing activities are an effective way of gathering data on competitors. However, leveraging customer feedback to understand the services offered by competitors are a great way of analyzing competitors,” says a market expert from Quantzig.

Why is marketing analytics important?

Market size analytics

Determining market size and potential is crucial for any business. It gives accurate insights about the market demand for their products and services. However, businesses need accurate sales analytics templates to estimate their market size and analyze the sales volume.

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Unmet needs analytics

The prime aim of businesses is to address the needs of customers. Sales analytics metrics help businesses to identify the unmet needs, which could be met to increase customer satisfaction and revenue. Various sales analytics tools and factors such as product reviews, qualitative surveys, focus groups, and interviews help companies to identify the customers’ requirements. Are you finding it difficult to analyze sales and marketing analytics metrics? Get in touch with our experts.

Market trend analytics

Market analysis is a crucial factor for analyzing the growth of businesses. It helps companies to evaluate the growth, stagnancy, or the decline occurring in the market. However, companies need to execute various business experiments or scenario analysis to understand the complete market dynamics. Market trend analytics help businesses to determine the exact situation of the market. It is crucial for companies that are looking to expand or venture into new markets with new or revised products and services. To know more about the relevant sales and marketing analytics metrics that are mandatory for businesses, visit the full page here!

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit:https://www.quantzig.com/get-more-info.