Erin Condren, lifestyle maven and Chief Style Officer of erincondren.com, is no stranger to evolution. The Erin Condren brand, known as the leader in colorful and customized planners that help customers with time management and organization, has continued to build on its success with the recent launch of three brick-and-mortar retail stores. With over one million customers and one million combined followers on social media, the brand is expanding its product offering through the launch of five incredible national brand partnerships in 2019.
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Sugarfina x Erin Condren SPREAD SWEETNESS CALENDAR SET - 2019 TABLE TOP + SUGARFINA CANDY $20 Spreading sweetness (literally) by combining the inspirational quotes & organization of Erin Condren with the delicious candy of Sugarfina! (Photo: Business Wire)
“In order to be the best, we had to partner with the best,” said Condren. And what’s better than something sweet? Likeminded colorful, luxury candy brand Sugarfina was the first collaboration Condren set her eyes on in the new year. The resulting Spread Sweetness Calendar Set combines the function and fashion of an Erin Condren calendar with the delicate sweetness of Sugarfina Champagne Bears.
Another goal for the brand in 2019 is to focus on philanthropy. After an incredible partnership with the Breast Cancer Research Foundation last October, Erin Condren is partnering with Alex’s Lemonade Stand Foundation through the end of February. $1 from each Gratitude Journal sold will be donated to fund a cure to end pediatric cancer.
Erin Condren’s colorful collection is becoming even more vibrant with two stunning collaborations: the ongoing partnership with the whimsical Oh Joy! and a new floral and feminine collection with Green Wedding Shoes. The successfulOh Joy! collaboration continues to thrive as Joy Joy Cho and Condren’s loyal followers discover a mutual love of color, organization and going after your dreams. Green Wedding Shoes, a leading wedding resource was the perfect partner in a bridal-inspired collection that includes wedding planners, stationery and more.
Putting a smile on everyone’s face this year is the incredible upcoming brand partnership with Dr. Seuss! Just in time to celebrate Dr. Seuss Week, Erin Condren is pairing the beloved characters of Dr. Seuss with the best-selling organization accessories the brand is known for. Expect childhood favorites like THE CAT IN THE HAT ® and more to make an appearance.
"As the daughter of two teachers, I’ve truly grown up with the iconic Dr. Seuss imagery and stories. Being able to blend our brands to bring these characters to life through vivid, colorful designs printed on our best-selling products is a dream come true,” said Condren.
The fun doesn’t stop at collaborations! The best is truly yet to come.
ABOUT ERIN CONDREN:
Erin Condren fuses fun with function & fashionable designs in her line of colorful & customized organization products, including the LifePlanner™, notebooks, stationery, clutches, accessories and so much more. With over one million customers to date and features on “The Today Show,” “Ellen,” “E! News” and countless magazines and celebrity endorsements, Erin Condren’s personalized paper business aims to inspire to do more than just schedule each day, but celebrate each day!
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