Electronic Recyclers International (ERI), the nation’s leading recycler of electronics and e-waste, has once again joined forces with the Broadway Green Alliance (BGA) for a local e-waste collection event to take place at the Gershwin Theatre breezeway at Times Square in New York City on February 4th.

As of the first of this year, it is now illegal to throw electronics in the trash in the state of New York, making it hard for some to know what to do with old gadgets they no longer use. This opportunity for New Yorkers to conveniently dispose of their unwanted electronics will take place on Wednesday, February 4th, from 11 a.m. - 2 p.m. The event was originally scheduled for January 28th but was rescheduled due to weather.

Similar to the successful event staged last September when more than 8,800 pounds of electronic waste were collected, many of Broadway’s leading shows and stars are getting involved and encouraging fans of live theatre - and all residents of New York City in general - to take advantage of the opportunity to unload unwanted electronics while doing something good for the environment.

The event is free to the public and will take place right at the Gershwin Theatre breezeway connecting 50th and 51st streets on Broadway. Accepted items include computer equipment, televisions, mobile devices and even used Christmas lights.

The BGA, the five-year-old industry initiative that educates, motivates, and inspires the entire theatre community to adopt environmentally friendlier practices, has rallied the Broadway community to support the event. Off-Broadway shows, theatrical offices, and theatrical unions are also participating.

"The Broadway Green Alliance is pleased to join with ERI to make this e-waste drive a success," said Rebekah Sale, Broadway Green Alliance’s Coordinator. "We’re confident that New Yorkers will want to join our Broadway shows and theatres in responsibly recycling their old electronics in Times Square. We are happy to help local residents and businesses become more environmentally responsible by offering them an easy option for safely disposing of old electronic devices."

"We are extremely proud to be partnering once again with our great friends at the BGA for this important event," said John Shegerian, Chairman and CEO of ERI. "We love New York. It’s my hometown, we have our business office here and we have a great recent history of partnering with the city on its e-cycleNYC residential recycling program, which has been a fantastic success. We know firsthand that the people of New York want to do the right thing with their old electronics, and what better way to help with that than team with the likeminded artistic heart of the region on Broadway? By working together, we can get the word out about responsible recycling electronics while helping locals keep their unwanted items out of landfills. We are extremely proud of this collaboration and what we will be able to accomplish together!"

Shegerian added that ERI bins will also be available backstage at all the participating Broadway productions.

For local information about these special recycling events, consumers can visit www.broadwaygreen.com.

For more information on general recycling needs, visit www.electronicrecyclers.com, http://1800recycling.com or www.urbanmining.org.

About ERI

Electronic Recyclers International (ERI), the world’s largest privately held recycler of electronic waste, is e-Stewards and R2 certified to de-manufacture and recycle every type of electronic waste in an environmentally friendly manner. ERI processes more than 275 million pounds of electronic waste annually at eight locations serving every zip code in the United States. For more information about e-waste recycling and ERI, call 1-800-ERI-DIRECT or visit www.electronicrecyclers.com.

About the Broadway Green Alliance

The Broadway Green Alliance (BGA) is an industry-wide initiative that educates, motivates and inspires the entire theatre community and its patrons to adopt environmentally friendlier practices. The BGA is an ad hoc committee of The Broadway League and an affiliate program of Broadway Cares/Equity Fights Aids. The BGA brings together all segments of the theatre community, including producers, theaters in New York and around the country, theatrical unions and their members, and related businesses. The BGA identifies and disseminates better practices for theaters and theatre professionals and reaches out to theater fans throughout the country. For more information, visit www.broadwaygreen.com.