For Immediate Release Contact: Nancy Orem Lyman

January 10th, 2014 Phone: 212.359.4219

Cell: 914.319.9141 n.lyman@diamondempowerment.org

FOREVERMARK ANNOUNCES PARTNERSHIP IN DIAMOND EMPOWERMENT FUND'S EMPOWERMENT CIRCLE AT 2014 GOOD AWARDS Partnership to Launch Forevermark Promise Scholars Program New York, NY; January 10th, 2014 - At last night's GOOD Awards, Forevermark, the luxury diamond

brand from the De Beers group of companies, announced a multi-year partnership with the Diamond Empowerment Fund (D.E.F), joining D.E.F's Empowerment Circle at the Infinity level. "With an aligned mission of bringing sustainable benefits to the people and communities in diamond producing nations in Africa, our partnership with D.E.F. will help us further deliver on our commitment to responsible sourcing," said Stephen Lussier, CEO of Forevermark.
It was also announced that Forevermark and the Diamond Empowerment Fund will launch the Forevermark Promise Scholars Program in 2014. Students from D.E.F's three beneficiaries, African Leadership Academy, Botswana Top Achievers Program and CIDA City Campus, will be supported through their academic journey through the Forevermark Promise Scholars Program. "This partnership is an effective way for Forevermark and D.E.F. to provide scholarships to young emerging leaders exemplifying the good that diamonds can do," says D.E.F. President Phyllis Bergman.
Forevermark was one of the honorees at last night's GOOD Awards in New York City for global leadership and making a positive difference for communities around the world. Forevermark diamonds are carefully selected and come from sources committed to the highest business, social and environmental standards. This ensures that Forevermark diamonds are a force for good, benefiting the people, communities and countries from which they originate. Only once a diamond has met these rigorous standards of integrity, in addition to strict quality criteria, can it be inscribed as a Forevermark diamond with an individual number and brand icon.
The Empowerment Circle was established in 2013 to help D.E.F. fulfill its mission to develop the next generation of leaders in diamond producing nations. The three levels of Empowerment Circle Partnerships are; Infinity - a multi-year major contribution that includes Forevermark; Perennial - an annual major contribution that includes the Dalumi Group and Malca-Amit Secure Logistics; and Meridian, an annual supporter contribution that includes Tiffany & Co., Exelco Diamonds (Tolkowsky Diamonds), Leo Schachter Diamonds (the Leo Diamond), Brilliant Earth and Sarine Technologies. For more information, please visit www.diamondempowerment.org

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About Diamond Empowerment Fund

Diamond Empowerment Fund is a global non-profit organization based in New York City that raises money to fund education initiatives in African diamond-producing nations. Beneficiaries include: CIDA City Campus, South Africa's first non-profit university offering a four-year business degree; African Leadership Academy, a university preparatory school in Johannesburg, South Africa, founded on the belief that ethical leadership is the key to sustainable development, and the Botswana Top Achievers program that provides the top high school students the opportunity to study at a university of their choice worldwide and then return to Botswana to contribute to its economic diversification and growth.

ABOUT FOREVERMARK

Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world's diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number.

Forevermark is a diamond brand from the De Beers group of companies and as such, benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of diamantaires; and are exclusively available from select jewellers.

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