By D e B eer s G r o u p C E O P h i l i p p e M el l i er an d F o r e v er m ar k C E O S t ep h en
L us s i e r C e l e br a t e a n E v e ni n g w i t h F or e ve r m a r k P a r t ne r s
(New York, NY - January 8, 2014) De Beers Group chief executive officer Philippe Mellier and Forevermark chief executive officer Stephen Lussier celebrated the success of Forevermark in North America and shared insights for the year ahead at a cocktail reception with Forevermark Diamantaires, manufacturers and retailers at the Apella in New York City.
Mellier commented, "Today, Forevermark diamonds are available in over 1,200 retail stores worldwide. This is a huge achievement for a brand that only launched five years ago and is testament to Forevermark's promise of beautiful, rare and responsible sourced diamonds which resonates so strongly with consumers."
Prior to the reception, the Forevermark Leadership Council held its first meeting. Announced at JCK Las Vegas in June, the Leadership council was formed to discuss ideas and thoughts on how to improve the Forevermark partnership and work towards a stronger leadership in the diamond industry.
Forevermark finished 2013 with over 375 authorized retailers in North America. The Center of My Universe™ campaign continued to build Forevermark brand awareness this holiday season, reaching 95% of affluent targeted consumers an average of 9 times. In the fourth quarter, visits to the Jeweler locator section of the website increased by 21% over the previous year.
"The fourth quarter Center of My Universe campaign proves that not only is Forevermark a powerful idea for the U.S. market, but that we can drive consumers to our Forevermark partners. As we are an exclusive brand, we are only looking for a limited number of jewelers who share our vision, so the time to get committed is now," said Lussier.
-ENDS-
For further information about Forevermark please contact:
Adelaide Polk-Bauman Adelaide@Forevermark.com(646) 339-6840
Notes to Editors:
ABOUT FOREVERMARK
Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world's diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number.
Forevermark is a diamond brand from the De Beers group of companies and as such, benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewelers.
FOREVERMARK INSCRIPTION & GRADING
Less than one per cent of the world's diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual identification number. Invisible to the naked eye, the inscription is made using bespoke technology from the De Beers group. It is also recorded on the personalized Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorized Forevermark Jewelers. It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.
Authorized Forevermark Jewelers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities - cut, color, clarity and carat of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine.
For more information and to find your nearest Forevermark Jeweler offering Forevermark
Grading Reports go to www.forevermarkdiamond.com/us.
|
distributed by
|
