Wall-to-wall screens, 7.1 Dolby sound systems, 4K digital projection and reserved seats
Toronto, ON, (TSX: CGX), January 26, 2012 - Cineplex
Entertainment today announced 12 new UltraAVX auditoriums
will open across Canada in time for the summer's hottest
blockbusters. Due to popular demand, Cineplex will expand the
number of premium UltraAVX auditoriums to 35 locations.
With the sharpest picture, powerful digital surround sound
system and reserved seating, UltraAVX provides guests with a
truly immersive movie-going experience. UltraAVX features
wall-to-wall screens that are significantly larger on average
than our traditional screens. Christie Solaria™ Series 4230
DLP Cinema® projectors provide a superior digital
presentation projecting super bright, crystal clear images
onto the big screen. The system is further enhanced with the
addition of RealD 3D technology enabling the presentation of
the latest 3D movies. Complementing the stunning on-screen
picture from these new
4K projectors is a superb 7.1 Dolby digital surround sound
system that envelops the audience and takes the cinema
experience to a whole new level. Guests will enjoy the super
comfy high-back rocker seats. Because all seats are reserved,
guests can select the specific seat(s) they want in the
auditorium when they purchase their tickets.
"UltraAVX has been a runaway hit with our guests," said Pat
Marshall, Vice President, Communications and Investor
Relations, Cineplex Entertainment. "When movie-goers heard we
introduced reserved seating in a theatre that featured an
exceptional picture and a dynamic sound system we were
inundated with requests to expand the number of locations
that offer UltraAVX. The combination of big picture and big
sound immerses you in the onscreen action. With UltraAVX you
don't just watch the movie anymore, you feel it!"
Each of these UltraAVX auditoriums will feature Christie
Solaria™ Series 4200 DLP Cinema® projectors.
The Christie CP4200 platform is the only superior 4K DLP®
solution providing the world's most brilliant 3D images using
their trademarked Brilliant3D™ technology for high
performance 3D. These projectors provide the most robust 4K
DLP Cinema® solution available today displaying every pixel
as the director intended for optimal image quality.
There are currently 23 UltraAVX auditoriums located across
Canada. Each of the auditoriums currently feature Christie
Solaria™ Series 2200 DLP Cinema® projectors and will now be
upgraded to the larger and more powerful 4200 Series
projectors.
Tickets for UltraAVX can be purchased at participating
theatre box offices, online free of charge at www.cineplex.comor through the Cineplex Mobile site at
m.cineplex.com
UltraAVX will be added to the following theatres in time for
the summer blockbusters:
British Columbia:
SilverCity Riverport Cinemas Scotiabank Theatre Vancouver Colossus Langley Cinemas Ontario:
SilverCity Yonge-Eglinton Cinemas
Cineplex Odeon Eglinton Town Centre Cinemas
SilverCity Sudbury Cinemas
Cineplex Odeon Gardiners Road Cinemas
SilverCity Newmarket Cinemas and XSCAPE Entertainment Centre
Quebec:
Cineplex Odeon Ste. Foy Cinemas StarCité Gatineau Cinemas Coliseum Kirkland Cinemas StarCité Montreal Cinemas
For more information or to purchase tickets online, please visit www.cineplex.com
About Cineplex Entertainment
Cineplex Inc. ("Cineplex") is the largest motion
picture exhibitor in Canada and owns, leases or has a joint-
venture interest in 130 theatres with 1,352 screens serving
approximately 70 million guests annually. Headquartered in
Toronto, Canada, Cineplex operates theatres from British
Columbia to Quebec and is
the exclusive provider of UltraAVX™ and the largest exhibitor
of digital 3D and IMAX projection technologies in the
country. Proudly Canadian and with a workforce of
approximately 10,000 employees, the company operates the
following top tier brands: Cineplex Odeon, Galaxy, Famous
Players, Colossus, Coliseum, SilverCity, Cinema City and
Scotiabank Theatres. Cineplex shares trade on the Toronto
Stock Exchange (TSX) under the symbol "CGX". For
more information, visit www.cineplex.com.
-30-
Pat Marshall, Vice President, Communications and Investor
Relations, Cineplex Entertainment,
416-323-6648, pat.marshall@cineplex.com
Kyle Moffatt, Director, Communications, Cineplex
Entertainment,
416-323-6728, kyle.moffatt@cineplex.com
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