CBB Cattlemen Beef Promotion and Research Boar : DYK ... Audio Shorts

Contact: Melissa Jackson, 308-697-3486; [e-mail]

Date: Friday, January 22, 2016

Click here to download the full audio file.

(0:00 - :23) Did you know ... the new 2015 Dietary Guidelines for Americans affirm the role of lean beef in a healthy diet and confirm that Americans are, on average, consuming beef at levels consistent with the new guidelines? The checkoff will continue to help consumers build healthy diets with lean beef through its variety of communications tools. To learn more about your beef checkoff investment, visit MyBeefCheckoff.com.

(0:28 - 1:03) Did you know ... when the International Agency for Research on Cancer (IARC) released its assessment of red and processed meat with regards to carcinogenicity, the checkoff was prepared to respond with sound science to provide important context and balance to media stories? Thanks to aggressive media efforts, an estimated 70+ percent of the top-tier media coverage in U.S. and international media outlets included a quote from one of the subject-matter experts featured in the checkoff's press statement and/or a statement from other meat-trade associations. To learn more about your beef checkoff investment, visit MyBeefCheckoff.com.

(1:07 - 1:50) Did you know ... the checkoff's Masters of Beef Advocacy program now is accepting applications for its biannual 'Top of the Class' training session, which is a graduate-level training session for MBA grads who want to make more extensive communications efforts for the beef community? Selected participants are trained extensively in giving media interviews, making culinary demonstrations, impactful presentations and effective social media posts and blogs. Five new participants will be chosen through an application process and decisions of a panel of judges. If you know a producer or beef community representative that might be interested in applying, please have them contact the beef checkoff. To learn more about your beef checkoff investment, visit MyBeefCheckoff.com.

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.