VANCOUVER, BC--(Marketwired - Jan 29, 2015) - The demand for senior care is growing quickly and will only accelerate as tens of millions of Baby Boomers pass retirement age and start to need caregivers. Nurse Next Door believes in a holistic approach to those needs, which has helped the company become the largest senior care franchise in Canada and a fast-growing brand in the United States. Nurse Next Door credits its rapid growth, in part, to three factors in the company's care protocol that differentiate them in the home care field.
1. Emphasis on Happier Aging™
Grand View Research, a health care industry research firm, states that key services in the home care market in the future will include rehabilitation, respiratory/infusion and other therapies, remote patient monitoring and illness-specific medical protocols.
The emphasis on medical intervention is one of the biggest problems in senior care, and people choose to work with Nurse Next Door because it's different: While many caregivers treat patients as a collection of ailments, Nurse Next Door treats their clients as valued human beings with hobbies and desires that have been neglected for too long.
"Happier aging creates a new space in the industry," said Nurse Next Door co-founder John DeHart. "There isn't anything else out there like it. We really have set a new trend."
2. Caring for the caregivers
In the United States, 8,000 to 10,000 Baby Boomers turn 65 every day. In truth, many senior caregiving businesses don't keep up because they can't. The scheduling and running of a business, coupled with the demands of senior caregiving, simply overwhelms many providers. Nurse Next Door is successful because it looks after the wellbeing of its franchisees as well as its clients.
The company's 24/7 call center manages the scheduling, which is unique in the home care franchise market. That takes the most time-sapping aspects of the home care business off the shoulders of Franchise Partners. Call center employees have specific shifts, know the clients and can handle emergencies on the spot. This trend-setting approach helps Nurse Next Door handle its rapid growth and still provide superior service. Franchisees have the time to market their services, build relationships with their referral sources and most importantly, they have more time to enjoy the quality of life they envisioned when they decided to get into business for themselves.
3. Smart use of technology
Many home care services tout new technologies designed to help older clients. Too often, though, the technology is useless for people in their 70s, 80s or 90s who have no idea how to use it.
Nurse Next Door uses technology to provide better care. Its "invisible" telemonitoring system places sensors in key areas like the bedroom, kitchen cupboard, refrigerator and front doors to first determine a baseline pattern of behavior. Then if the client starts getting up later and later, or stops going to the refrigerator, the system lets the caregiver and family members know in real time.
"It's a much more precise way to care for our clients," DeHart said. "It also alerts us more quickly as to whether there may be something going on that needs addressing."
To learn more, visit www.nursenextdoorfranchise.com, where you can read about the business model, find stories about franchisees and clients, examine the required investment and download a download a free in-depth franchise report.
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