Uri Bar-Joseph

Formations Corp. is a Bellevue-based startup that offers a financial management solution for full-time self-employed individuals. The American company automates the creation and management of S-corp, the most tax-efficient structure for small businesses, allowing self-employed individuals to operate as a corporate entity. With Formations, self-employed individuals can save thousands of dollars on their taxes, enjoy a steady paycheck, get real-time financial insights and recommendations, connect with a certified bookkeeper or CPA, and access Fortune 500-level benefits like health insurance and 401k. The company was founded in 2020 by Shahar Plinner and Uri Bar-Joseph, with Shahar Plinner serving as the CEO since then.

Optify is the leading provider of marketing software and services for the Real Time Web. Optify's hosted, easy-to-use platform enables businesses and online publishers to generate leads and more traffic through organic search and social media, create and manage social media campaigns, prioritize visitors and leads, and track and share results with simple but powerful enterprise scale reporting. Optify was founded in 2008 by Brian Goffman and Erez Barak and is funded by Madrona Venture Group, Triangle Peak Partners and prominent angels. They are located in Seattle, Washington with offices in Silicon Valley and Israel. They have a superstar team with experience at top companies including Microsoft, HP, Amazon.com, Zillow, Whitepages.com, and many others.