Michael A. Bassik

Optimal (California) is a digital media company that provides comprehensive digital media solutions to help clients achieve their marketing goals. Optimal is based in Irvine, CA and has subsidiaries in the United States. The private company's proprietary advertising technology eliminates waste in media campaigns to deliver the right person and the right result at the right price point. Optimal partners with consumer brands from innovative startups to household names, providing tailored solutions that deliver winning results. The company combines the highest quality data and brand safe inventory to deliver the most effective digital media solutions for consumer health brands. The company was founded by Lou Paik, Kevin Weisberg, Jay Mathew, and the CEO is Michael A. Bassik.

Civic Hall LLC designs and develops technology for the public good. The firm through its Themed Labs and the Civic Xcelerator, brings together domain experts, data scientists, researchers, designers, technologists, media makers, community groups and entrepreneurs to create measurable pilots that have the potential to grow. The company was founded by Andrew Rasiej and Micah Sifry in 2016 and is headquartered in New York, NY.

DSPolitical LLC operates an online advertising network firm. It provides Deploy by DSPolitical, DemocraticAds.com, Focus by DSPolitical, Connected TV Solution, Reaching Voters , Reaching influencers, Reaching Custom Audience, Reaching Constituents, and Impact Analysis services. The company was founded by Michael A. Bassik and Eli Kaplan in 2011 and is headquartered in Washington, DC.

Part of The Fedcap Group, Inc., Civic Hall Labs, Inc. is a nonprofit organization that creates digital tools to advance left-leaning criminal justice, health, urban housing, education, and civil liberties. The company is based in New York, NY. The company was founded in 2015 by Micah L. Sifry. Andrew Rasiej has been the CEO of the company since 2015. Civic Hall Labs was acquired by The Fedcap Group, Inc. on April 06, 2021.