Kito Mussa

The 3rd BevCo, Inc. is a modern-day beverage company based in Ronkonkoma, NY, that was founded in 2019 by Kito Mussa and Peter Scalise. The private company leverages its expertise in marketing, manufacturing, product development, licensing, and distribution to launch and grow high-quality beverage brands. The company is building a new kind of beverage company in a combined $1.83 trillion market by launching beverage brands using the power of celebrity. The company is perfectly positioned to meet the demands of two high-growth markets, the growth of celebrity spirits brands and the emerging alcohol-free beverage sector. The company's flagship brands will be available directly to consumers through its website and through e-commerce partnerships. The company plans to build regional and national distribution through major retail chains. Peter Scalise has been the CEO since 2019.