Keith Gelles
Profile
Keith Gelles was the founder of PointRoll, Inc. which was founded in 2000 where he held the title of Chief Technology Officer from 2000 to 2010.
He also held former positions as Chief Technology Officer at BrightLine Partners LLC, Manager-Technical Development at Advertising.com, Inc., Principal at Spectra Marketing Systems, Inc., Chief Architect-Netceleration at Neuristics LLC from 2010 to 2011, and Chief Technology Officer at Medialets, Inc. Mr. Gelles received an undergraduate degree from the University of Pittsburgh.
Former positions of Keith Gelles
| Companies | Position | End |
|---|---|---|
BrightLine Partners LLC
 BrightLine Partners LLC Advertising/Marketing ServicesCommercial Services BrightLine Partners LLC provides media advertising services on television. The firm provides interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected for connected TV and OTT services. The company was founded by Jacqueline Corbelli and Robert Aksman in 2003 and is headquartered in New York, NY. | Chief Tech/Sci/R&D Officer | - |
Medialets, Inc.
 Medialets, Inc. Packaged SoftwareTechnology Services Medialets, Inc. develops a platform for mobile and tablet advertising. It offers mobile and tablet ad serving platform which provides advance measurement technology and analytics, and simplified campaign management workflow for advertisers and media agencies. The firm’s Servo platform enables to serve any creative format into every mobile environment, measure devices, and provides media attribution modeling. The company was founded by Eric Austin Litman and Rana Sobhany in June 2008 and is headquartered in New York, NY. | Chief Tech/Sci/R&D Officer | - |
Spectra Marketing Systems, Inc.
 Spectra Marketing Systems, Inc. Packaged SoftwareTechnology Services Spectra Marketing Systems, Inc. provides marketing software and services to its clients in the consumer goods industry. The company focuses on three main components: consumer segmentation, marketing execution and data integration. Spectra's Trade Dimensions International unit publishes retail information products such as directories and guidebooks. The company was founded in 1988 and is headquartered in Chicago, IL. | Corporate Officer/Principal | - |
| Neuristics LLC | Corporate Officer/Principal | - |
Advertising.com, Inc.
 Advertising.com, Inc. Advertising/Marketing ServicesCommercial Services Advertising.com, Inc. provided direct marketing services via Internet. The firm offered direct e-mail advertising services as well as campaign reporting and analytical services. The company was founded by Scott A. Ferber and John Ferber in 1998 and headquartered in Baltimore, MD. | Corporate Officer/Principal | - |
Training of Keith Gelles
| University of Pittsburgh | Undergraduate Degree |
Experiences
Positions held
Linked companies
| Private companies | 6 |
|---|---|
PointRoll, Inc.
 PointRoll, Inc. Advertising/Marketing ServicesCommercial Services PointRoll, Inc. provides advertising technology which enables advertisers, agencies and publishers to create engaging advertising. The company was founded by Keith Gelles and Jules Gardner in April 2000 and is headquartered in King of Prussia, PA. | Commercial Services |
Advertising.com, Inc.
Advertising.com, Inc. Advertising/Marketing ServicesCommercial Services Advertising.com, Inc. provided direct marketing services via Internet. The firm offered direct e-mail advertising services as well as campaign reporting and analytical services. The company was founded by Scott A. Ferber and John Ferber in 1998 and headquartered in Baltimore, MD. | Commercial Services |
| Neuristics LLC | |
Spectra Marketing Systems, Inc.
Spectra Marketing Systems, Inc. Packaged SoftwareTechnology Services Spectra Marketing Systems, Inc. provides marketing software and services to its clients in the consumer goods industry. The company focuses on three main components: consumer segmentation, marketing execution and data integration. Spectra's Trade Dimensions International unit publishes retail information products such as directories and guidebooks. The company was founded in 1988 and is headquartered in Chicago, IL. | Technology Services |
Medialets, Inc.
Medialets, Inc. Packaged SoftwareTechnology Services Medialets, Inc. develops a platform for mobile and tablet advertising. It offers mobile and tablet ad serving platform which provides advance measurement technology and analytics, and simplified campaign management workflow for advertisers and media agencies. The firm’s Servo platform enables to serve any creative format into every mobile environment, measure devices, and provides media attribution modeling. The company was founded by Eric Austin Litman and Rana Sobhany in June 2008 and is headquartered in New York, NY. | Technology Services |
BrightLine Partners LLC
BrightLine Partners LLC Advertising/Marketing ServicesCommercial Services BrightLine Partners LLC provides media advertising services on television. The firm provides interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected for connected TV and OTT services. The company was founded by Jacqueline Corbelli and Robert Aksman in 2003 and is headquartered in New York, NY. | Commercial Services |
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