Jomaree Pinkard

Hella Cocktail Co. is a mixology company that aims to inspire new tastes and endless discovery in the hearts, minds, and bellies of people everywhere. The company is based in Long Island City, NY. The company provides the inspiration and ingredients for your own experimentation, opening the aperture in mixology and beyond. The company is carried in major retailers, specialty and liquor stores around the country. Hella Cocktail was founded by Tobin Ludwig, Jomaree Pinkard, Eddie Simeon.

Pronghorn Co. is a company that focuses on cultivating the next generation of black entrepreneurs, executive leaders, and founders within the spirits industry. The company is based in Atlanta, GA. The company was co-founded in 2021 by Erin Harris and Dan Sanborn, both of whom are spirits industry veterans. Pronghorn takes its name from the pronghorn, the fastest North American land mammal, and believes that creating real change is a marathon, not a sprint. Through sustainable capital investments, incubation, and recruitment programs, Pronghorn removes barriers and grants access to critical resources that empower untapped talent and emerging black businesses to reach their full potential. Jomaree Pinkard has been the CEO of the company since 2023.

Specialty Food Association, Inc. is a not-for-profit trade association that supports food artisans, importers, and entrepreneurs. The Specialty Food Association is based in New York, NY. Established in 1952, the association provides its 3,800 members with resources, knowledge, and connections to nurture their companies in an ever-evolving marketplace. The association owns and produces the Winter and Summer Fancy Food Shows and presents the Sofi™ Awards, which honor excellence in specialty food.