James Joseph Mchugh

Mperativ Inc is a strategic platform that aligns marketing with sales, customer success, and finance to establish cause and effect relationships between marketing activities and revenue outcomes. The company is based in San Francisco, CA. The platform centers key marketing metrics around revenue, directly linking marketing models with the rest of the business. Mperativ eliminates the need for patchwork solutions of consultants, developers, infrastructure, and manual reporting by providing a serverless data warehouse. The company was founded in 2020 by Jim McHugh, Daniel Raskin, and Paul Bryan.