Adam Schoff

Adam Schoff

Chief Investment Officer at Global Merces Funds Management Ltd.

Profile

Adam is a media specialist with global experience and success, having also lived in Singapore, where he set up the Asian operations for an Australian publicly listed media company.
Adam has worked closely with companies in Australia and the world’s leading media organizations, including YouTube, Google, Universal Studio’s, Fremantle Media, Dubit and the BBC.
He has also assisted the Australian Football League (AFL) with the development of their overall kid’s content strategy, with particular emphasis on digital platforms.
For 10 years, Adam was in a JV with the Irwin family, of Crocodile Hunter fame, and successfully developed and managed of the Irwin family suite of brands on a global stage.
Adam has witnessed firsthand the increased importance of digital platforms, and the massive disruption they have caused to the media landscape.
He has also been very fortunate to develop close friendships with some of the leading players in media and utilises all of these networks and experiences to deliver extraordinary value to the GM Media Ventures Fund.

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