Nancy Smith

Analytic Partners, Inc. is a cloud-based analytics company that provides adaptive solutions for deeper business understanding and right-time planning and optimization for marketing and beyond. The company is based in New York, NY and was founded in 2000 by Nancy Smith, who has been the CEO since then. The company's platform, GPS-Enterprise, turns data into expertise to help customers create powerful connections with their customers and achieve commercial success. Analytic Partners leverages adaptive modeling techniques and tools to help companies generate better business results, drive growth, and grow closer to their customers. The company works with marketers to build deep knowledge about brands, customers, and competitors that is converted into sound strategies aimed at improving business performance.