James Joaquin
Founder at Obvious Management Services LLC
Profile
Co-founder & Managing Director
James works with creative founders to define new consumer categories across food, consumer goods, and modern work.
He leads Obvious’ investments with a plant-forward approach to food including Beyond Meat (IPO) and Miyoko’s Creamery, “good for you goods” consumer visionaries Olly (acquired by Unilever) and Welly (acquired by Unilever), and companies at the forefront of how we find and do our best work with Incredible Health and Gusto.
James has been working in venture capital since 2007, and has invested in a wide range of mission-driven startups including Plum Organics (acquired by Campbell’s Soup), TenMarks Education (acquired by Amazon), Opower (IPO), and Seventh Generation (acquired by Unilever).
Prior to investing, James served as President and CEO of Xoom.com (IPO).
He was previously President and CEO of Ofoto from its early beginnings through acquisition by Kodak in 2001, leading its growth into the world’s largest online photo service.
James also co-founded When.com, an Internet calendar and events service (acquired by AOL).
He began his entrepreneurial career while studying computer science at Brown University, co-founding Clearview Software which was acquired by Apple, where he spent six years in engineering and marketing roles.
James grew up in a Portuguese fishing community in southeastern Massachusetts.
He is a drummer, photographer, and master of puns.
James Joaquin active positions
| Companies | Position | Start |
|---|---|---|
Obvious Management Services LLC
 Obvious Management Services LLC Investment ManagersFinance Obvious Management Services LLC (Obvious Ventures) is a venture capital firm founded by EV Williams, James Joaquin and Vishal Vasishth in 2014. The firm headquartered in San Francisco, California. | Founder | 2013-12-31 |
OkCo, Inc.
 OkCo, Inc. Packaged SoftwareTechnology Services OkCo, Inc. provides computer application software for searching, locating, scheduling, sharing. The company was founded by JJ Aguhob, Chris Ovitz, Colleen Russo Johnson, Ken Chung and Travis Chen and is headquartered in Santa Monica, CA. | Director/Board Member | 2020-06-30 |
Taika, Inc.
 Taika, Inc. Food DistributorsDistribution Services Taika, Inc. retails coffee products through online. It provides macadamia latte, black coffee, and oat milk latte. The company is headquartered in San Francisco, CA. | Director/Board Member | 2019-12-31 |
Beam Organics, Inc.
 Beam Organics, Inc. Pharmaceuticals: OtherHealth Technology Beam Organics, Inc. manufactures and retails cannabis oils. The company was founded by Matt Lombardi and Kevin Moran and is headquartered in Boston, MA. | Director/Board Member | 2019-08-31 |
Incredible Health, Inc.
 Incredible Health, Inc. Internet Software/ServicesTechnology Services Incredible Health, Inc. provides recruiting and hiring services. It serves the healthcare industry. The company was founded by Rome Portlock and Iman Abuzeid in 2015 and is headquartered in San Francisco, CA. | Director/Board Member | 2017-05-31 |
Miyoko's Kitchen, Inc.
 Miyoko's Kitchen, Inc. Food: Meat/Fish/DairyConsumer Non-Durables Miyoko's Kitchen processes, manufactures, and sells cheese and cheese products. It offers European Style Cultured VeganButter, Fresh VeganMozz, High Sierra Rustic Alpine, and Fresh Loire Valley in a Fig Leaf. The company was founded by Miyoko Schinner in 2014 and is headquartered in Fairfax, CA. | Director/Board Member | 2016-08-31 |
Enervee Corp.
 Enervee Corp. Miscellaneous Commercial ServicesCommercial Services Enervee Corp. develops platform for energy smart data and commerce. The firm captures retail prices and energy consumption profiles for various products covering common appliances in home, marketplace, charge and insight. The company was founded by Donald C. Epperson Jr. and Matthias Kurwig in 2010 and is headquartered in Venice, CA. | Director/Board Member | 2015-03-31 |
Care Zone, Inc.
 Care Zone, Inc. Miscellaneous Commercial ServicesCommercial Services Care Zone Inc. provides online information services. Its cloud services help users when caring for a parent, child, or someone in need by safely organizing files, contacts, and medications, and coordinate with family and other caregivers using a shared calendar and journal through computer, smartphone or tablet. The company was founded by Jonathan Ian Schwartz and Walter Smith on November 9, 2010 and is headquartered in San Francisco, CA. | Director/Board Member | 2012-04-30 |
Mycomedica Life Sciences Pbc
 Mycomedica Life Sciences Pbc Pharmaceuticals: OtherHealth Technology Mycomedica Life Sciences Pbc is a company that manufactures food supplements from organic medicinal mushrooms. The company is based in Shelton, WA. | Director/Board Member | - |
Former positions of James Joaquin
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Training of James Joaquin
| Brown University | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 1 |
|---|---|
| BEYOND MEAT, INC. | Consumer Non-Durables |
| Private companies | 26 |
|---|---|
Xoom Corp.
 Xoom Corp. Miscellaneous Commercial ServicesCommercial Services Xoom Corp. engages in the provision of digital money transfer services. The company was founded by Kevin E. Hartz and Alan Braverman in 2001 and is headquartered in DE. | Commercial Services |
When, Inc.
 When, Inc. Internet Software/ServicesTechnology Services Part of Warner Bros. The company is based in Redwood City, CA. Discovery, Inc., When, Inc. is a company that provides free Internet calendar services. The company was founded by Joseph M. Beninato, James Joaquin. When was acquired by America Online, Inc. on April 05, 1999. | Technology Services |
Xmarks, Inc.
 Xmarks, Inc. Packaged SoftwareTechnology Services Xmarks, Inc. provides browsing and bookmarks add-on software services. It offers bookmark-powered web discovery features. The company was founded by Todd Agulnick, David Loftesness and Mitchell David Kapor in 2006 and is headquartered in San Francisco, CA. | Technology Services |
IMVU, Inc.
 IMVU, Inc. Commercial Printing/FormsCommercial Services IMVU, Inc. operates as an online social entertainment platform. The firm's platform allows members to use 3D avatars to meet new people, chat, create, and play games with its friends in various languages. The company was founded by Matt Danzig, Mel Guymon, Eric Ries, Will Harvey, and Marcus Gosling in April 2004 and is headquartered in Mountain View, CA. | Commercial Services |
Catamount Ventures Management LLC
 Catamount Ventures Management LLC Investment ManagersFinance Catamount Ventures Management LLC (Catamount Ventures) is a venture capital firm founded in 2000 by Jed Smith. The firm is headquartered in San Francisco, California. | Finance |
Obvious Management Services LLC
Obvious Management Services LLC Investment ManagersFinance Obvious Management Services LLC (Obvious Ventures) is a venture capital firm founded by EV Williams, James Joaquin and Vishal Vasishth in 2014. The firm headquartered in San Francisco, California. | Finance |
Numi, Inc.
 Numi, Inc. Food: Major DiversifiedConsumer Non-Durables Numi, Inc. provides herbal tea products. Its offers wide selection of tea such as tea bags, loose tea, flowering tea, tea gifts, iced tea with different flavors. The company was founded by Ahmed Rahim and Reem Rahim in 1999 and is headquartered in San Francisco, CA. | Consumer Non-Durables |
TenMarks Education, Inc.
 TenMarks Education, Inc. Miscellaneous Commercial ServicesCommercial Services TenMarks Education, Inc. provided online mathematics learning programs. The company was founded by Rohit Agarwal and Andrew Joseph in 2009 and is headquartered in Burlingame, CA. | Commercial Services |
| Pixelpipe, Inc. | Technology Services |
Pixable, Inc.
 Pixable, Inc. Packaged SoftwareTechnology Services Pixable, Inc. develops photo aggregation software products. The company was founded by Alberto Sheinfeld and Inaki Berenguer in 2008 and is headquartered in New York, NY. | Technology Services |
Plum PBC
 Plum PBC Food: Specialty/CandyConsumer Non-Durables Plum PBC distributes natural and organic foods for babies, toddlers and kids. Its products include infant cereal, just fruit, veggies, second blends, super puffs, little cremes, training meals, bistro bowls, fiddlesticks, teensy fruits, mish mash, yogurt dippers, crunch ola, grammy sammy, mashups, shredz, yo drops, fruit straws and slam dunx. The company was founded by Neil Grimmer and Sheryl O'Loughlin in 2007 and is headquartered in Emeryville, CA. | Consumer Non-Durables |
Ofoto, Inc.
 Ofoto, Inc. Internet Software/ServicesTechnology Services Ofoto, Inc. is providing online digital photo developing service. Its website provides free editing and creative tools and specialty products such as photo books, calendars, cards, mugs, mouse pads, aprons, frames and more. It was founded in July 1999 in Berkeley, California. In June of 2001, Ofoto, Inc. became a wholly-owned subsidiary of Eastman Kodak Company and in March 2005, changed company name to Kodak Imaging Network, Inc. | Technology Services |
Bridgescale LLC
 Bridgescale LLC Investment ManagersFinance Bridgescale LLC (Bridgescale Partners) is a venture capital firm founded in 2005 by Robert Chaplinsky and Matthew Cowan. The firm is headquartered in Menlo Park, California. | Finance |
Taika, Inc.
Taika, Inc. Food DistributorsDistribution Services Taika, Inc. retails coffee products through online. It provides macadamia latte, black coffee, and oat milk latte. The company is headquartered in San Francisco, CA. | Distribution Services |
OkCo, Inc.
OkCo, Inc. Packaged SoftwareTechnology Services OkCo, Inc. provides computer application software for searching, locating, scheduling, sharing. The company was founded by JJ Aguhob, Chris Ovitz, Colleen Russo Johnson, Ken Chung and Travis Chen and is headquartered in Santa Monica, CA. | Technology Services |
Beam Organics, Inc.
Beam Organics, Inc. Pharmaceuticals: OtherHealth Technology Beam Organics, Inc. manufactures and retails cannabis oils. The company was founded by Matt Lombardi and Kevin Moran and is headquartered in Boston, MA. | Health Technology |
Incredible Health, Inc.
Incredible Health, Inc. Internet Software/ServicesTechnology Services Incredible Health, Inc. provides recruiting and hiring services. It serves the healthcare industry. The company was founded by Rome Portlock and Iman Abuzeid in 2015 and is headquartered in San Francisco, CA. | Technology Services |
Miyoko's Kitchen, Inc.
Miyoko's Kitchen, Inc. Food: Meat/Fish/DairyConsumer Non-Durables Miyoko's Kitchen processes, manufactures, and sells cheese and cheese products. It offers European Style Cultured VeganButter, Fresh VeganMozz, High Sierra Rustic Alpine, and Fresh Loire Valley in a Fig Leaf. The company was founded by Miyoko Schinner in 2014 and is headquartered in Fairfax, CA. | Consumer Non-Durables |
Enervee Corp.
Enervee Corp. Miscellaneous Commercial ServicesCommercial Services Enervee Corp. develops platform for energy smart data and commerce. The firm captures retail prices and energy consumption profiles for various products covering common appliances in home, marketplace, charge and insight. The company was founded by Donald C. Epperson Jr. and Matthias Kurwig in 2010 and is headquartered in Venice, CA. | Commercial Services |
Care Zone, Inc.
Care Zone, Inc. Miscellaneous Commercial ServicesCommercial Services Care Zone Inc. provides online information services. Its cloud services help users when caring for a parent, child, or someone in need by safely organizing files, contacts, and medications, and coordinate with family and other caregivers using a shared calendar and journal through computer, smartphone or tablet. The company was founded by Jonathan Ian Schwartz and Walter Smith on November 9, 2010 and is headquartered in San Francisco, CA. | Commercial Services |
Welly Health PBC
 Welly Health PBC Medical SpecialtiesHealth Technology Welly Health PBC manufactures bandages, antibiotic ointments and related products. The company was founded by Doug Stukenborg and Eric Ryan is headquartered in MN. | Health Technology |
Keyo AI, Inc.
 Keyo AI, Inc. Packaged SoftwareTechnology Services Keyo AI, Inc. is a company that provides a biometric identity system called Keyo. The company is based in Palo Alto, CA and was founded by Kiran Bellubbi, who has been the CEO since incorporation. The system allows users to access their belongings with a wave of their hand using palm vein authentication. Keyo can be customized to fit any business and is known for being a secure and contactless privacy-first biometric. | Technology Services |
OLLY Public Benefit Corp.
 OLLY Public Benefit Corp. Pharmaceuticals: OtherHealth Technology OLLY Public Benefit Corp. develops and provides nutritional supplements. It offers multi vitamins, wellness boosts, protein powders and bars. The company was founded by Brad Harrington and Eric Ryan in 2014 and is headquartered in San Francisco, CA. | Health Technology |
Seventh Generation, Inc.
 Seventh Generation, Inc. Specialty StoresRetail Trade Seventh Generation, Inc. manufactures household products. It offers dishwashing liquid, botanical disinfectants, hand soaps, paper towels, napkins, trash bags, tissues, detergents, stain removers, fabric softeners, diapers, wipes, body wash, bar soaps, skin-boosting serums, lotions, facial cloths, organic cotton tampons and chlorine-free pads. The company was founded by Jeffrey A. Hollender and Alan Newman in 1988 and is headquartered in Burlington, VT. | Retail Trade |
Xenysys, Inc.
 Xenysys, Inc. Packaged SoftwareTechnology Services Xenysys, Inc. develops and provides enterprise resource planning software services. The private company is based in Rochester Hills, MI. The company was founded by James Joaquin. | Technology Services |
Mycomedica Life Sciences Pbc
Mycomedica Life Sciences Pbc Pharmaceuticals: OtherHealth Technology Mycomedica Life Sciences Pbc is a company that manufactures food supplements from organic medicinal mushrooms. The company is based in Shelton, WA. | Health Technology |
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