Allyson Hugley

Corporate Officer/Principal at

IPG DXTRA, Inc.

Commercial Services

Profile

Allyson Hugley is currently the President-Measurement & Analytics at IPG DXTRA, Inc. since 2011.
Prior to this, she worked as Co-Chairman at International Association For Measurement & Evaluation.

Allyson Hugley active positions

Companies	Position	Start
IPG DXTRA, Inc. IPG DXTRA, Inc. Miscellaneous Commercial ServicesCommercial Services Operates as a communication agency	Corporate Officer/Principal	2011-09-18

All active positions of Allyson Hugley

Former positions of Allyson Hugley

Companies	Position	End
International Association For Measurement & Evaluation International Association For Measurement & Evaluation Founded in 1996, the International Association for Measurement & Evaluation of Communication (AMEC) is a professional organization dedicated to media intelligence, media evaluation, and communication research. The private company is based in London, UK. AMEC advances best practices and innovation in communication measurement through educational programs, diplomas, certificates, and resources such as the Barcelona Principles 4.0, Integrated Evaluation Framework (IEF), and Measurement Maturity Mapper (M3). The association provides tools, tutorials, case studies, and interactive frameworks to support professionals in planning, measurement, and evaluation. AMEC hosts summits, awards ceremonies, webinars, and special events to facilitate knowledge exchange and networking among practitioners, academics, agencies, and non-profits. It promotes ethical standards, data quality, and the rejection of outdated metrics, serving as a hub for credible, integrated communication measurement and evaluation.	Chairman	-

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Linked companies

Private companies	2
IPG DXTRA, Inc. IPG DXTRA, Inc. Miscellaneous Commercial ServicesCommercial Services Operates as a communication agency	Commercial Services
International Association For Measurement & Evaluation International Association For Measurement & Evaluation Founded in 1996, the International Association for Measurement & Evaluation of Communication (AMEC) is a professional organization dedicated to media intelligence, media evaluation, and communication research. The private company is based in London, UK. AMEC advances best practices and innovation in communication measurement through educational programs, diplomas, certificates, and resources such as the Barcelona Principles 4.0, Integrated Evaluation Framework (IEF), and Measurement Maturity Mapper (M3). The association provides tools, tutorials, case studies, and interactive frameworks to support professionals in planning, measurement, and evaluation. AMEC hosts summits, awards ceremonies, webinars, and special events to facilitate knowledge exchange and networking among practitioners, academics, agencies, and non-profits. It promotes ethical standards, data quality, and the rejection of outdated metrics, serving as a hub for credible, integrated communication measurement and evaluation.

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Commercial Services

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