Valuation: YouGov plc

Market Cap 314M 425M 367M 345M 590M 40.65B 600M 4.04B 1.58B 20.35B 1.6B 1.56B 67.64B P/E 2026 *
18.4x
P/E 2027 * 11.8x
Enterprise Value 467M 632M 546M 513M 878M 60.47B 892M 6.01B 2.35B 30.28B 2.37B 2.32B 101B EV / Sales 2026 *
1.18x
EV / Sales 2027 * 1.08x
Free-Float
92.14%
Yield 2026 *
2.3%
Yield 2027 * 2.35%
1 day+1.52%
1 week-3.60%
Current month+4.69%
1 month+7.12%
3 months+40.21%
6 months+31.60%
Current year+4.41%
1 week 249
Extreme 249
279.4
1 month 234.8
Extreme 234.8
279.6
Current year 135.4
Extreme 135.4
279.6
1 year 135.4
Extreme 135.4
370
3 years 135.4
Extreme 135.4
1,240
5 years 135.4
Extreme 135.4
1,600
10 years 135.4
Extreme 135.4
1,600
Manager TitleAgeSince
Chief Executive Officer 69 2025-02-03
Director of Finance/CFO - 2026-02-11
Chief Operating Officer - -
Director TitleAgeSince
Chairman 69 -
Director/Board Member - 2017-12-05
Director/Board Member 67 2018-08-31
Date Insider Type Main position Quantity % Market Cap.
4/21/26 Buy

Director

10,641 0.0090%
2/12/26 Buy

Director

16,586 0.0141%
2/12/26 Fiscal year

Compliance Officer

1,614 0.0014%
Change 5-day change 1-year change 3-year change Capi.($)
+1.52%-3.60%-17.60%-71.51% 417M
-0.56%+4.18%+41.27%-50.23% 471M
+2.23%+1.75%+1.05%+13.24% 451M
-3.48%-3.07%+16.84%-64.19% 224M
0.00%+1.52%-1.47%+75.39% 69.57M
0.00%0.00%-26.14%+75.68% 57.78M
Average -0.05%+0.03%+2.32%-3.60% 281.93M
Weighted average by Cap. +0.35%+0.25%+8.72%-30.93%

Financials

2026 *2027 *
Net sales 395M 535M 462M 434M 743M 51.17B 755M 5.09B 1.99B 25.62B 2.01B 1.97B 85.15B 406M 550M 475M 446M 763M 52.58B 776M 5.23B 2.04B 26.33B 2.06B 2.02B 87.49B
Net income 14.92M 20.22M 17.46M 16.41M 28.06M 1.93B 28.52M 192M 75.18M 968M 75.91M 74.27M 3.22B 21.31M 28.87M 24.94M 23.43M 40.07M 2.76B 40.73M 275M 107M 1.38B 108M 106M 4.59B
Net Debt 153M 207M 179M 168M 288M 19.82B 292M 1.97B 771M 9.93B 778M 761M 32.99B 125M 170M 147M 138M 235M 16.23B 239M 1.61B 631M 8.13B 637M 623M 27B
Logo YouGov plc
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
Employees
3,119
Date Price Change Volume
26-08-14 GBX 267.80 +1.52% 612,804
26-08-13 GBX 263.80 +4.43% 598,720
26-08-12 GBX 252.60 -2.70% 496,234
26-08-11 GBX 259.60 -1.37% 193,335
26-08-10 GBX 263.20 -5.26% 726,829
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
2.678GBP
Average target price
3.674GBP
Spread / Average Target
+37.20%

Annual profits - Rate of surprise