Company Soft Computing

Soft Computing is a consulting and services company that specializes in Customer Relationship Management (CRM), in performance management (Business Intelligence) and in e-Business. The company has nearly 400 consultants and provides consulting, technology and marketing services with the business departments and IT departments of its customers. Net sales break down by activity as follows:

- supply of operating services (51%): primarily hosting services, operating and updating services for customer data bases, performance of studies and surveys, management of promotional campaigns (target selection, mailings, etc.);

- system design and integration (49%): application design (data storage applications for customers and products, customer loyalty, risk management automation, etc.), implementation of technical architectures, performance piloting systems, etc. The group also proposes consulting services for defining needs and developing performance improvement strategies.

Net sales break down by market as follows: mail order distribution and sales (39%), banking and insurance (26%), industry (10%) and other (25%).