Valuation: Pierce Group AB

Market Cap 794M 83.27M 71.92M 67.67M 61.5M 116M 7.98B 117M 311M 3.99B 313M 306M 13.29B P/E 2026 *
13x
P/E 2027 * 8.7x
Enterprise Value 539M 56.58M 48.86M 45.97M 41.78M 78.59M 5.42B 79.74M 211M 2.71B 212M 208M 9.03B EV / Sales 2026 *
0.28x
EV / Sales 2027 * 0.23x
Free-Float
55.5%
Yield 2026 *
-
Yield 2027 * -
1 day-0.99%
1 week-2.34%
Current month+3.09%
1 month+2.99%
3 months+5.49%
6 months+1.83%
Current year-30.07%
1 week 9.87
Extreme 9.87
10.16
1 month 9.3
Extreme 9.3
10.4
Current year 8
Extreme 8
14.6
1 year 8
Extreme 8
15
3 years 5.7
Extreme 5.7
15
5 years 5.7
Extreme 5.7
82.8
10 years 5.7
Extreme 5.7
97.9
Manager TitleAgeSince
Chief Executive Officer 55 2023-06-11
Director of Finance/CFO 56 2024-12-31
Chief Tech/Sci/R&D Officer 40 2022-12-31
Director TitleAgeSince
Chairman 65 2022-06-02
Director/Board Member 61 2022-06-02
Director/Board Member 59 2023-05-15
Date Insider Type Main position Quantity % Market Cap.
4/1/26 Buy

Director

96,576 0.1217%
11/13/25 Buy

Chief Executive Officer

8,428 0.0106%
9/4/25 Buy

Director

50,000 0.0630%
Change 5-day change 1-year change 3-year change Capi.($)
-0.99%-2.34%+13.90%+61.81% 83.27M
-0.71%-4.71%+12.08%+94.75% 2,799B
+1.12%-9.71%-9.29%-12.96% 38.73B
-0.89%-5.58%-46.24%-13.30% 28.01B
-1.35%-1.46%+28.62%+44.36% 13.93B
+0.07%-3.75%+19.06%+30.79% 11.82B
+1.53%-0.98%+43.21%+146.47% 9.58B
+1.98%+0.60% - - 7.34B
+0.33%-4.10%-33.48%+9.27% 5.58B
+6.47%+13.33%-29.24%-67.15% 2.82B
Average +0.62%-1.79%-0.15%+32.67% 291.64B
Weighted average by Cap. -1.69%-4.71%+11.32%+91.63%

Financials

2026 *2027 *
Net sales 1.95B 204M 176M 166M 151M 284M 19.57B 288M 763M 9.79B 767M 750M 32.59B 2.14B 224M 194M 182M 166M 312M 21.5B 316M 838M 10.75B 842M 824M 35.82B
Net income 62.4M 6.55M 5.65M 5.32M 4.83M 9.09M 627M 9.23M 24.45M 314M 24.58M 24.04M 1.04B 92.4M 9.69M 8.37M 7.88M 7.16M 13.47M 929M 13.66M 36.21M 465M 36.39M 35.6M 1.55B
Net Debt -254M -26.69M -23.06M -21.69M -19.72M -37.08M -2.56B -37.62M -99.72M -1.28B -100M -98.05M -4.26B -304M -31.85M -27.51M -25.88M -23.52M -44.24M -3.05B -44.89M -119M -1.53B -120M -117M -5.08B
Logo Pierce Group AB
Pierce Group AB (publ) is a Sweden-based e-commerce company selling gear, spare parts, accessories and streetwear to riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad sales to motocross and endure riders, and Onroad sales to riders on paved roads and tracks. Pierce also has a smaller segment, Other, which primarily focuses on sales to snowmobile riders. The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the major portion of the customer support service is located in Barcelona, Spain.
Employees
280
Date Price Change Volume
26-08-18 SEK 10.00 -0.99% 50,300
26-08-17 SEK 10.10 +1.92% 52,190
26-08-14 SEK 9.910 0.00% 62,871
26-08-13 SEK 9.910 -0.10% 89,445
26-08-12 SEK 9.920 -3.13% 134,098
Trader
Investor
Global
Quality
-
ESG MSCI
-
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
2
Last Close Price
10.00SEK
Average target price
15.00SEK
Spread / Average Target
+50.00%

Quarterly revenue - Rate of surprise

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