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5-day change | 1st Jan Change | ||
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Business description: Pandora
- charms and carriers (74.5%);
- other (25.5%): rings, necklaces, pendants, earrings, chains and diamonds.
At the end of 2025, the group had 6,998 points of sale (of which 2,811 concept stores) worldwide.
Net sales are distributed geographically as follows: Europe/Middle East/Africa (49.7%), North America (36.1%), Asia/Pacific (7.7%) and Latin America (6.5%).
Sales by Activity: Pandora
| Fiscal Period: December | 2021 (DKK) | 2022 (DKK) | 2023 (DKK) | 2024 (DKK) | 2025 (DKK) |
|---|---|---|---|---|---|
Core | 16.61B | 19.19B | 21.95B | 23.54B | 24.24B |
Fuel with More | 6.78B | 7.27B | 6.19B | 8.14B | 8.31B |
Geographical breakdown of sales: Pandora
| Fiscal Period: December | 2021 (DKK) | 2022 (DKK) | 2023 (DKK) | 2024 (DKK) | 2025 (DKK) |
|---|---|---|---|---|---|
Other Emea | - | - | - | - | 12.41B |
United States | 7.03B | 7.91B | 8.31B | 9.71B | 10.39B |
UK | 3.31B | 3.8B | 3.82B | 3.93B | 3.74B |
Asia Pacific | - | - | - | - | 2.51B |
Latin America | - | - | - | - | 2.13B |
North America (excluding United States) | - | - | - | - | 1.38B |
Mexico | - | - | 1.38B | 1.43B | - |
Spain | - | - | 1.25B | 1.44B | - |
France | 1.12B | 1.19B | 1.2B | 1.22B | - |
China | 1.13B | 737M | 564M | 416M | - |
Italy | 2.44B | 2.58B | 2.54B | 2.48B | - |
Denmark | 32M | 28M | 39M | 54M | - |
Australia | 1.13B | 1.27B | 1.12B | 1.09B | - |
Germany | 1.19B | 1.31B | 1.53B | 2.21B | - |
Rest of Pandora | 6.01B | 7.64B | 6.39B | 7.71B | - |
Executive Committee: Pandora
| Manager | Title | Age | Since |
|---|---|---|---|
Berta Barbier
CEO | Chief Executive Officer | - | 2025-12-31 |
| Director of Finance/CFO | 56 | 2018-07-31 | |
David Walmsley
CTO | Chief Tech/Sci/R&D Officer | - | - |
Bilal Aziz
IRC | Investor Relations Contact | - | 2022-10-31 |
Philippa Newman
PRN | Corporate Officer/Principal | - | 2026-03-08 |
Composition of the Board of Directors: Pandora
| Director | Title | Age | Since |
|---|---|---|---|
| Director/Board Member | 69 | 2016-02-29 | |
| Chairman | 62 | 2019-12-30 | |
Marianne Knudsen
BRD | Director/Board Member | 58 | 2020-02-29 |
| Director/Board Member | 49 | 2020-02-29 | |
Jan Zijderveld
BRD | Director/Board Member | 61 | 2021-03-10 |
Lilian Biner
BRD | Director/Board Member | 64 | 2023-03-15 |
| Director/Board Member | 63 | 2025-08-13 |
Holdings: Pandora
| Name | Stocks | % | Valuation |
|---|---|---|---|
PANDORA A/S 5.91% | 4,429,793 | 5.91% | 585 M $ |
Company details: Pandora
Jewelry
| Change | 5-day change | 1-year change | 3-year change | Capi.($) | ||
|---|---|---|---|---|---|---|
 | -1.17% | -1.74% | -25.07% | -45.56% | 220B | |
| -1.18% | -0.96% | -35.84% | -22.74% | 161B | |
| +1.44% | +5.11% | +18.14% | +59.91% | 124B | |
| +0.48% | +14.79% | -14.97% | -39.86% | 85.29B | |
| -0.31% | -5.18% | +34.48% | +43.27% | 43.34B | |
| +0.34% | +2.72% | -21.12% | -16.34% | 26.2B | |
| -0.24% | +5.22% | +13.24% | +205.86% | 21.21B | |
| +0.31% | +0.72% | -10.49% | -18.95% | 13.72B | |
| +1.76% | -0.45% | -29.56% | -7.12% | 13.54B | |
| Average | +0.17% | +1.77% | -7.91% | +17.61% | 78.74B | |
| Weighted average by Cap. | -0.29% | +1.60% | -13.58% | -5.91% |
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