Valuation: Baozun Inc.

Market Cap 989M 146M 128M 118M 108M 204M 14.05B 209M 1.41B 553M 6.88B 548M 536M 23.69B P/E 2026 *
4.94x
P/E 2027 * 4.34x
Enterprise Value 1.66B 245M 214M 197M 182M 343M 23.56B 350M 2.36B 927M 11.54B 919M 898M 39.71B EV / Sales 2026 *
0.16x
EV / Sales 2027 * 0.1x
Free-Float
84.58%
Yield 2026 *
-
Yield 2027 * -
1 day-1.95%
1 week-11.62%
Current month-11.31%
1 month-8.39%
3 months-20.06%
6 months-10.04%
Current year-5.64%
1 week 2.49
Extreme 2.49
2.84
1 month 2.49
Extreme 2.49
2.98
Current year 2.07
Extreme 2.07
3.25
1 year 2.07
Extreme 2.07
4.88
3 years 1.9
Extreme 1.9
5.35
5 years 1.9
Extreme 1.9
32.45
10 years 1.9
Extreme 1.9
67.41
Manager TitleAgeSince
Chief Executive Officer 58 2007-07-31
Chief Operating Officer 47 2007-07-31
Director of Finance/CFO 44 2020-10-31
Director TitleAgeSince
Director/Board Member 47 2011-12-31
Director/Board Member 53 2015-04-30
Chairman 58 2007-07-31
Date Insider Type Main position Quantity % Market Cap.
6/30/26 Fiscal year

Director

69,078 0.0339%
6/30/26 Other

Director

-2 0.0000%
6/24/26 Other

Founder

87,000 0.0427%
Change 5-day change 1-year change 3-year change Capi.($)
-1.95%-11.62%-19.03%-41.63% 146M
-1.83%+0.86%+54.09%+94.90% 100B
-1.60%+2.33%+56.29%+82.75% 81.38B
-0.89%+0.98%+25.45%+74.06% 81.9B
-1.89%+2.23%+70.06%+111.94% 50.09B
-4.36%-2.67%+63.32%+106.90% 44.32B
+0.26%+0.16%+20.76%+31.22% 44.42B
-5.72%-11.62%+87.64%+231.42% 37.18B
-2.14%+0.70%+86.61%+156.26% 35.09B
+0.50%+4.02%+21.57%+0.39% 12.08B
Average -1.96%-1.46%+46.67%+84.82% 48.69B
Weighted average by Cap. -1.94%-0.01%+53.16%+98.86%

Financials

2026 *2027 *
Net sales 10.61B 1.56B 1.37B 1.26B 1.16B 2.19B 151B 2.24B 15.08B 5.93B 73.81B 5.88B 5.75B 254B 11.32B 1.67B 1.46B 1.35B 1.24B 2.34B 161B 2.39B 16.1B 6.33B 78.77B 6.27B 6.13B 271B
Net income 146M 21.47M 18.76M 17.31M 15.96M 30.07M 2.07B 30.74M 207M 81.38M 1.01B 80.62M 78.85M 3.49B 254M 37.44M 32.72M 30.19M 27.83M 52.45M 3.61B 53.62M 361M 142M 1.77B 141M 138M 6.08B
Net Debt 669M 98.7M 86.25M 79.59M 73.36M 138M 9.5B 141M 951M 374M 4.66B 371M 363M 16.03B 181M 26.77M 23.4M 21.59M 19.9M 37.51M 2.58B 38.34M 258M 101M 1.26B 101M 98.33M 4.35B
Logo Baozun Inc.
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
Employees
6,762
Date Price Change Volume
26-07-17 US$2.510 -1.95% 293,366
26-07-16 US$2.560 -2.29% 207,900
26-07-15 US$2.620 -3.68% 198,367
26-07-14 US$2.720 -1.81% 212,345
26-07-13 US$2.770 -2.46% 211,505
Trader
Investor
Global
Quality
ESG MSCI
-
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
17.01CNY
Average target price
28.60CNY
Spread / Average Target
+68.13%

Quarterly revenue - Rate of surprise

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