Business description: adidas AG

adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows:

- shoes (57.4%);

- clothing (35.3%);

- sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc.

At the end of 2025, the products are marketed through a network of 2,022 stores worldwide.

Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).

Sales by Activity: adidas AG

Fiscal Period: December 2021 (EUR) 2022 (EUR) 2023 (EUR) 2024 (EUR) 2025 (EUR)

Europe

- - - 7.55B 8.14B

North America

5.1B 6.4B 5.22B 5.13B 5.09B

Greater China

4.6B 3.18B 3.19B 3.46B 3.62B

Emerging Markets

- - - 3.31B 3.51B

Latin America

1.45B 2.11B 2.29B 2.77B 2.93B

Japan/south Korea

- - - 1.34B 1.41B

Other Business Segments

145M 150M 155M 104M 72M

Europe, Middle East, Africa

7.76B 8.55B 8.24B - -

Asia Pacific

2.18B 2.24B 2.25B - -

HQ / Consolidation

- -117M 83M 21M 51M

Geographical breakdown of sales: adidas AG

Fiscal Period: December 2021 (EUR) 2022 (EUR) 2023 (EUR) 2024 (EUR) 2025 (EUR)

Europe

- - - 7.59B 8.18B

North America

5.11B 6.4B 5.22B 5.13B 5.09B

Greater China

4.6B 3.2B 3.21B 3.48B 3.64B

Emerging Markets

- - - 3.31B 3.51B

Latin America

1.45B 2.11B 2.29B 2.76B 2.93B

Japan/south Korea

- - - 1.41B 1.47B

EMEA

7.89B 8.57B 8.45B - -

Asia-Pacific

2.19B 2.24B 2.25B - -

Executive Committee: adidas AG

Manager TitleAgeSince
Chief Executive Officer 61 2022-12-31
Chief Executive Officer 58 2022-11-10
Corporate Officer/Principal 51 2024-10-31
Corporate Officer/Principal 43 2022-11-30
Human Resources Officer 51 2023-12-31

Composition of the Board of Directors: adidas AG

Director TitleAgeSince
Director/Board Member 61 2019-05-08
Director/Board Member 55 2016-06-14
Chairman 65 2026-05-06
Director/Board Member 67 2019-05-08
Director/Board Member 59 2019-05-08
Director/Board Member 46 2020-08-10
Director/Board Member 64 2021-05-11
Director/Board Member 43 2021-12-31
Director/Board Member 52 2022-08-31
Director/Board Member 60 2023-12-31

Shareholders: adidas AG

NameStocks%Valuation
Groupe Bruxelles Lambert SA (Investment Company)
3.509 %
6,315,689 3.509 % 1 295 M €
3.339 %
6,009,413 3.339 % 1 233 M €
Amundi Asset Management SAS (Investment Management)
3.277 %
5,899,410 3.277 % 1 210 M €
Artisan Partners LP
3.024 %
5,443,561 3.024 % 1 117 M €
Flossbach von Storch SE
2.851 %
5,131,031 2.851 % 1 052 M €
NameStocks%Valuation
Madison Asset Management LLC
0.006701 %
24,125 0.006701 % 2 M €
BTG Pactual Gestão E Consultoria De Investimentos Ltda.
0.005806 %
20,900 0.005806 % 2 M €
RhumbLine Advisers LP
0.002902 %
10,448 0.002902 % 1 M €
Wintrust Private Trust Co. NA
0.001629 %
5,865 0.001629 % 601 479 €
Henry James International Management, Inc.
0.001291 %
4,649 0.001291 % 476 774 €

Holdings: adidas AG

NameStocks%Valuation
1,334,9820.74% 274 M $

Company details: adidas AG

adidas AG

Adi-Dassler-Strasse 1

91074, Herzogenaurach

+49 91 32 84 0

http://www.adidas-group.com
address adidas AG(ADS)

Group companies: adidas AG

NameCategory and Sector
Specialty Stores
Apparel/Footwear Retail
Wholesale Distributors
Apparel/Footwear Retail
Apparel/Footwear

Sports & Outdoor Footwear

Change 5-day change 1-year change 3-year change Capi.($)
-1.37%+0.02%-44.10%-61.20% 61.88B
-2.44%-6.26%+33.36%+340.32% 21.15B
-2.32%+1.17%-22.94%+4.05% 12B
-2.84%-0.15%-42.76%-63.86% 2.09B
-0.26%+3.85%-32.74%-54.95% 1.32B
-1.48%+2.19%-25.40%+5.66% 1.29B
-5.95%+0.80%-25.08%-32.10% 860M
+1.96%+1.39%-29.57%-39.75% 454M
-0.16%-0.49%-58.56%-62.80% 129M
Average -1.64%+0.22%-27.53%+3.93% 11.24B
Weighted average by Cap. -1.73%+0.03%-24.78%+31.70%
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
30
Last Close Price
159.40EUR
Average target price
203.86EUR
Spread / Average Target
+27.89%

Quarterly revenue - Rate of surprise