1000mercis Stock Deutsche Boerse AG

1000mercis specializes in providing interactive advertising and marketing services. Net sales break down by activity as follows: - interactive marketing services (45.2%): develops market segment studies and satisfaction questionnaires, processes collected data, works with prospect data bases, conducts customer loyalty programs, etc.; - mobile marketing services (34.7%): development of solutions and SMS, MMS and mobile Internet campaigns; - interactive advertising services (20.1%): works through the Elisa program (No. 1 mutually available data base in France) which provides declarative and behavioral information on Internet users (mailing and electronic addresses, telephone numbers, social-professional classification, age, etc.). France accounts for 75.1% of net sales.